Manager, Social Media & Brand Marketing

$75,000 - $85,000/Yr

Sony Music Entertainment - Culver City, CA

Full-time - Mid Level

Culver City, CA

Computer and Electronic Product Manufacturing

About the position

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship. As the Manager of Social Media & Brand Marketing, you will oversee the AWAL brand strategy and social media strategy, managing all AWAL digital properties including social platforms, website, and blog. You will work directly with artists and internal teams to produce AWAL branded events and activations, and alongside the Head of PR, oversee AWAL's participation and submission for industry events, awards, and conferences. Your responsibilities will include crafting and maintaining our brand tone of voice, brainstorming and implementing new AWAL-branded content series optimized for each channel, and overseeing social media content calendars while collaborating with the design team to support social campaigns. You will also be responsible for posting and scheduling content across multiple platforms, using analytics tools to create social performance reports, and staying on top of emerging social and industry trends. Additionally, you will work with internal teams to compile and promote key artist/songwriter projects, company achievements, awards, and press coverage. Conceptualizing and working directly with internal teams and senior leadership to produce AWAL branded events and activations at industry conferences will also be part of your role. You will track and oversee submissions for industry awards on behalf of AWAL and assist in media/partner outreach on behalf of the AWAL brand and its executives, producing brand advertisements.

Responsibilities

• Oversee AWAL brand strategy and social media strategy
• Manage all AWAL digital properties (including all social platforms, website & blog)
• Work directly with artists and internal teams to produce AWAL branded events & activations
• Along with Head of PR, oversee AWAL's participation and submission for industry events, awards and conferences
• Responsible for crafting and maintaining our brand tone of voice
• Brainstorm and implement new AWAL-branded content series, optimized for each channel
• Oversee social media content calendars and work with the design team to support social campaigns
• Post and schedule content across multiple platforms
• Use analytics tools to create social performance reports and collate data that will inform our social strategy
• Stay on top of emerging social & industry trends
• Work with our internal teams to compile and promote key artist/songwriter projects, company achievements, awards and press coverage
• Conceptualize & work directly with internal teams and senior leadership to produce AWAL branded events & activations at industry conferences
• Track and oversee submissions for industry awards on behalf of AWAL
• Assist in media/partner outreach on behalf of the AWAL brand and its executives; produce brand advertisements

Requirements

• 3+ years of experience at a label, agency, management company or similar environment
• Strong team player with excellent people skills
• Understanding of social media analytics & strategy
• Knowledge of SproutSocial or other social CMS
• Superior organizational skills with an ability to manage multiple projects at once
• Excellent communication skills, both written and verbal; Copywriting
• Ability to communicate creatively & submit content briefs
• Basic Photoshop or video editing a plus (ie. cropping a photo, making a music video cutdown)
• Interviewing skills for artist/employee/brand initiatives
• Knowledge of Google Docs, Keynote, Google Drive
• Some experience in event production and planning

Nice-to-haves

• Passionate storyteller with the ability to communicate creatively and manage project collaborators
• A demonstrated track record of creating and executing effective marketing campaigns, with demonstrable ROI
• Hyper-knowledgeable about music and internet culture, expert user of social media with a passion for all platforms
• A self starter, and can think on your feet, excited to grow your career in this industry
• An adept producer/project manager with a high level of attention to detail

Benefits

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess