Manager, Social Media Growth Optimization

$90,000 - $125,000/Yr

Ally Financial - Charlotte, NC

Full-time - Mid Level

Onsite - Charlotte, NC

Credit Intermediation and Related Activities

About the position

The Manager, Social Media Growth Optimization at Ally Financial is responsible for driving growth and innovation across the company's organic social channels. This role focuses on shaping and executing social media strategies to enhance audience growth and brand awareness within the financial industry. The manager will collaborate with various internal teams and external agencies to ensure consistent messaging and effective content execution across all social media platforms.

Responsibilities

• Drive the ideation and execution of brand awareness strategies for Ally's organic social channels.
• Implement a clear content and amplification strategy for brand partners on organic channels.
• Ensure consistent strategies and content execution across Ally's social media channels.
• Partner with external agency resources to identify and execute on relevant social media trends.
• Lead social listening efforts to stay informed about industry conversations and emerging trends.
• Establish KPIs and performance metrics, followed by continuous monitoring and advancement of those metrics.
• Manage internal stakeholder relationships to provide advertising and social media expertise and education.
• Keep up with new and emerging industry and consumer trends to identify opportunities and potential partners.

Requirements

• 5+ years of professional marketing social media experience required.
• 2-3 years of experience in social marketing, brand building or multi-channel campaigns preferred.
• Bachelor's Degree preferred.
• Prior digital/social agency experience.
• Knowledge of auto or financial services business a plus.
• Strong oral and written communication skills.
• Ability to build effective working relationships with colleagues inside and outside the organization.
• Self-motivated and able to prioritize and multi-task.
• Works well under pressure and is able to meet tight deadlines.
• Attention to detail.

Nice-to-haves

• Experience in financial services marketing.
• Familiarity with social media analytics tools.

Benefits

• Paid parental leave
• Health savings account
• Caregiver leave
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Relocation assistance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Volunteer time off
• Life insurance
• Childcare assistance