Manager, Social Media Growth Optimization

$90,000 - $125,000/Yr

Ally Financial - Charlotte, NC

Full-time - Manager

Onsite - Charlotte, NC

5,001-10,000 employees

Credit Intermediation and Related Activities

About the position

The Manager, Social Media Growth Optimization at Ally Financial is responsible for driving growth and innovation across the company's organic social channels. This role involves shaping and executing social media strategies to enhance audience growth and brand awareness in the financial industry. The manager will collaborate with various teams and external agencies to solidify Ally's position as a leader in the space.

Responsibilities

• Drive the ideation and execution of brand awareness strategies for Ally's organic social channels.
• Implement a clear content and amplification strategy for brand partners on organic channels.
• Ensure consistent strategies and content execution across Ally's social media channels.
• Partner with external agency resources to identify and execute on relevant social media trends.
• Lead social listening efforts to stay informed about industry conversations and emerging trends.
• Establish KPIs and performance metrics, followed by continuous monitoring and reporting to leadership.
• Manage internal stakeholder relationships to provide advertising and social media expertise.
• Keep up with new and emerging industry and consumer trends.

Requirements

• 5+ years of professional marketing social media experience required.
• 2-3 years of experience in social marketing, brand building or multi-channel campaigns preferred.
• Bachelor's Degree preferred.
• Prior digital/social agency experience.
• Knowledge of auto or financial services business a plus.
• Strong oral and written communication skills.
• Ability to build effective working relationships with colleagues.
• Self-motivated and able to prioritize and multi-task.
• Works well under pressure and is able to meet tight deadlines.
• Attention to detail.

Nice-to-haves

• Experience in managing tactical projects.

Benefits

• 11 paid holidays
• 20 paid time off days
• 8 hours of volunteer time off yearly
• 401K retirement savings plan with matching
• Tuition reimbursement
• Employee stock purchase plan
• Flexible health and insurance options including medical, dental, and vision
• Short- and long-term disability insurance
• Adoption, surrogacy, and fertility assistance
• Paid parental and caregiver leave
• Childcare discounts
• Employee Assistance Program (EAP)