Manager, Social Media Marketing

Le Creuset - Charleston, SC

Full-time - Senior

Charleston, SC

General Merchandise Retailers

About the position

The Manager of Social Media Marketing at Le Creuset is a pivotal role within the Marketing Communications team, responsible for leading the brand's social media strategy to enhance awareness and engagement. This position combines innovative thinking with data-driven insights to develop campaigns that align with business objectives and resonate with target audiences. The manager will oversee social media content, community management, and influencer partnerships while analyzing performance metrics to optimize future campaigns. This role also involves collaboration with various internal teams and managing an Associate Manager, ensuring cohesive marketing efforts across platforms.

Responsibilities

• Lead brand social media marketing strategy across various platforms including Instagram, TikTok, Facebook, and more.
• Guide community management strategy to maintain a positive online presence.
• Manage strategy, budget, and execution for brand paid social campaigns.
• Oversee social content and editorial calendar, ensuring best practices and effective messaging.
• Develop social creative concepts and manage relationships with influencers and content creators.
• Create original content from events and brand activations, focusing on high-quality videos.
• Analyze and report on social media performance, deriving actionable insights for future campaigns.
• Stay updated on industry trends to drive brand relevance.
• Train and manage the Associate Manager, Social Marketing.
• Communicate social strategy and performance to stakeholders and collaborate with internal teams.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of proven experience in social media management for an established brand.
• Strong understanding of social media nuances and strategies for various channels.
• Excellent verbal and written communication skills with attention to detail.
• Experience with content production for premium lifestyle brands.
• Proven ability to leverage data for social media success using analytics.
• Familiarity with third-party social media scheduling and analytics platforms, preferably Sprout Social.
• Highly skilled in creating high-quality vertical video content and mobile video editing.
• Proficiency in Adobe Photoshop preferred.
• Self-starter with excellent time management and problem-solving skills.

Nice-to-haves

• Experience in premium retail, home goods, or food media sectors.
• Portfolio showcasing past work in social media management.

Benefits

• Incredible benefits package
• Generous employee discount
• Work/life balance with flexibility and resources