Nexon America - El Segundo, CA
posted 4 months ago
Nexon America is seeking a Manager, Social Media Strategist to develop and execute innovative social media strategies tailored specifically for the gaming community. This role is pivotal in enhancing brand awareness, user engagement, and organic growth across various platforms including Instagram, X, TikTok, and YouTube. The successful candidate will be responsible for content creation, community engagement, and performance analysis, ensuring that all social media efforts align with broader marketing goals. The position requires close collaboration with external agencies and internal teams to optimize social media plans based on performance metrics and key performance indicators (KPIs). The ideal candidate will possess a strong background in social media strategy, particularly within the gaming industry, and will have hands-on experience in creating engaging content and managing social media accounts. Proficiency in analyzing social media performance and making data-driven decisions is essential. This role demands a creative thinker with excellent communication and collaboration skills, who thrives in a fast-paced, dynamic environment and is passionate about social media trends. The position operates in a hybrid work model, requiring in-office attendance 2-3 times a week. In addition to managing social media strategies, the Manager will oversee one individual contributor, a Social Media Manager, providing guidance and support to enhance their capabilities. Responsibilities include curating social media marketing plans for game launches, developing relationships with gaming influencers, and conducting audits of social media accounts to recommend improvements. The role also involves collaborating with cross-functional teams to ensure that social media efforts support overall marketing and business objectives, while staying updated on relevant trends and best practices.