Manager, Social Media

$96,400 - $159,100/Yr

The Travelers Companies - Hartford, CT

Full-time - Mid Level

Hybrid - Hartford, CT

Insurance Carriers and Related Activities

About the position

The Social Media Manager is the editorial lead for social media content development and is responsible for coordinating the annual editorial plan and content approval process. This role involves leading the social media editorial content process, contributing to the creation of the organic social media strategy, researching social media trends, analyzing metrics for effectiveness, and partnering with the broader Communications Team to design and develop social media content that positively positions the company in the marketplace. The Social Media Manager will also engage with social media audiences, support paid social media campaigns, and perform other duties as assigned.

Responsibilities

• Lead the social media editorial content process, including leading approval and proofing process for the Social Media Team.
• Contribute to the creation of the organic social media strategy that supports business objectives across all platforms, including Facebook, Twitter, LinkedIn and Instagram.
• Research social media trends, emerging platforms and new technologies.
• Analyze metrics for effectiveness and produce reports for business partners on an as-needed basis.
• Partner with the broader Communications Team to design, develop and drive social media content that positively positions the company in the marketplace and in the communities we serve.
• Partner with the businesses and functions to engage and grow their social media audiences.
• Use social media listening tools to monitor accounts for comments and mentions that could impact Travelers from a reputation standpoint.
• Engage with posts based on a set process established by the Social Media Team.
• Support social media 'boosting' and paid social media campaigns that support the business strategy.
• Design and develop social media creative that supports the business strategy.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in communications, marketing or a related field.
• 5 or more years of experience in PR/communications, content marketing or social media. Can include internship experience.
• General knowledge of the insurance industry.
• Moderate ability to manage social media platforms.
• Excellent written and verbal communication skills, with meticulous attention to detail and an ability to effectively collaborate and influence across all levels.
• Basic analytical skills to assess data from a variety of sources and measure the success of a strategy.
• Sound judgment, with an understanding of ethical and legal confidentiality requirements in handling sensitive information and situations.
• Basic understanding of social media 'boosting' and how to manage paid social media campaigns.

Nice-to-haves

• 3 or more years of experience in PR/communications, content marketing or social media. Can include internship experience.
• Strong writing and editorial skills.
• Experience using Facebook, LinkedIn, Twitter and Instagram for a business.
• Experience writing and editing social media copy.
• Ability to think creatively; in touch with the latest digital trends.
• Basic project management skills.

Benefits

• Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.