Manager, Social Media

$85,000 - $95,000/Yr

Ann Taylor - New York, NY

Full-time - Mid Level

Remote - New York, NY

1,001-5,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

As the Social Media Manager for Ann Taylor, you will lead and execute a comprehensive organic social media strategy across various platforms to enhance brand awareness, customer acquisition, and engagement. This role requires collaboration with multiple teams including Marketing, Creative, and PR, and demands expertise in social media marketing, content creation, and community management.

Responsibilities

• Develop, plan and execute platform-specific social media strategies that support the brand's business goals and marketing objectives.
• Lead day-to-day social media management including social media briefs, weekly content planning, editorial calendar management, and reporting.
• Monitor all social channels to stay informed about community sentiment, trends, and discussions, responding promptly to inquiries and customer service concerns.
• Support the ideation and creation of Lo-fi content, partnering with creative and brand teams to capture, edit, and post content.
• Lead creation of weekly, monthly, and quarterly social media reports and marketing campaign recaps, providing insights and recommendations for improvements.
• Manage the strategy and rollout of all social media sweepstakes.
• Manage the brand's organic social media budget.
• Contribute innovative ideas to team meetings and brainstorms for upcoming campaigns, strategies, and events.
• Stay updated on social platform innovations and new content types, providing insights and recommendations to the larger team.

Requirements

• 5+ years' relevant experience in social media marketing and customer engagement.
• Expert knowledge in Instagram, TikTok, X, Facebook, Pinterest, YouTube, etc.
• Superior written and verbal communication skills.
• Ability to thrive in a fast-paced, ever-changing corporate retail environment.
• Genuine enjoyment of extensive social interactions/communities with a love for customer care.
• Availability to monitor and engage with customers on social platforms during non-business hours as needed.
• Experience using third-party social media management tools such as BazaarVoice, Social Commerce, and Sprinklr is a plus.
• Experience with iPhone photography/videography, editing tools, and Lo-fi social content creation is a plus.

Nice-to-haves

• Love of clothes and fashion
• Highly enthusiastic and eager to learn and make a difference.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid holidays
• Paid time off
• Store discount