Manager, Social Media

$85,000 - $95,000/Yr

Ann Taylor - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Ann Taylor Social Media Manager will lead and execute a successful organic social media strategy across various channels to drive brand awareness, customer acquisition, and engagement. This role requires collaboration with multiple teams including Marketing, Creative, Client Contact, PR, and Ecommerce, and demands expertise in social media marketing, storytelling, content creation, community management, and customer care.

Responsibilities

• Develop, plan and execute platform-specific social media strategies that support the brand's business goals and marketing objectives.
• Lead day-to-day social media management including social media briefs, weekly content planning, editorial calendar management, reporting, and community management.
• Monitor all social channels to stay informed about community sentiment, trends, and discussions, responding promptly to inquiries and customer service concerns.
• Support the ideation and creation of Lo-fi content, partnering with creative and brand teams to capture, edit, and post content.
• Lead creation of weekly, monthly, and quarterly social media reports and marketing campaign recaps, providing insights and recommendations for improvements.
• Manage the strategy and rollout of all social media sweepstakes.
• Manage the brand's organic social media budget.
• Contribute thoughtful and innovative ideas to team meetings and brainstorms for upcoming campaigns, strategies, and events.
• Stay up to date on all social platform innovations and new content types, providing insights and recommendations to the larger team.

Requirements

• 5+ years relevant experience in social media marketing and customer engagement.
• Expert knowledge in Instagram, TikTok, X, Facebook, Pinterest, YouTube, etc.
• Superior written and verbal communication skills.
• Ability to thrive in a fast-paced, ever-changing corporate retail environment.
• Genuine enjoyment of extensive social interactions/communities with a love for customer care.
• Availability to monitor and engage with customers on social platforms during non-business hours as needed.
• Experience using third-party social media management tools such as BazaarVoice, Social Commerce, and Sprinklr is a plus.
• Experience with iPhone photography/videography, editing tools, and Lo-fi social content creation is a plus.
• Love of clothes and fashion.
• Highly enthusiastic and eager to learn and make a difference.

Nice-to-haves

• Experience using third-party social media management tools such as BazaarVoice, Social Commerce, and Sprinklr.
• Experience with iPhone photography/videography, editing tools, and Lo-fi social content creation.

Benefits

• Merchandise discount at select KnitWell Group brands.
• Support for individual development and career mobility within the family of brands.
• Local volunteer opportunities and annual donation and volunteer match to eligible nonprofit organizations.
• Medical, dental, vision insurance & 401(K) retirement.
• Employee Assistance Program (EAP).
• Paid time off & holidays.