Manager, Social Media

$108,000 - $162,000/Yr

Klaviyo - Boston, MA

Full-time - Mid Level

Boston, MA

Publishing Industries

About the position

At Klaviyo, we are seeking a Social Media Manager with a strong background in content creation to lead our social media initiatives. This role is pivotal in driving the growth and engagement of Klaviyo's social channels, and it will involve conceptualizing, developing, and publishing creative content across all our social media platforms. Reporting directly to the Director of Social Media, the successful candidate will play a crucial role in evolving our presence on owned channels and ensuring that our messaging aligns with our brand values and goals. The Social Media Manager will be responsible for executing channel-specific strategies and leading test-and-learn initiatives for social media content. This includes pitching and developing new content ideas, managing an editorial calendar across key platforms such as Instagram, TikTok, X, and LinkedIn, and creating engaging daily and weekly content. The role requires a hands-on approach, including directing, shooting, and editing short-form videos, as well as collaborating with various teams across the organization to produce content that drives engagement. In addition to content creation, the Social Media Manager will need to stay informed about current content trends and find ways to insert Klaviyo into relevant conversations in real-time. This position also involves community management, working closely with customer support to ensure timely and appropriate responses on social media channels. The ideal candidate will utilize provided tools to track and report on metrics, optimizing content based on insights gained from performance data. A deep understanding of Klaviyo's customer base, their challenges, and opportunities will be essential in developing engaging content that resonates with our audience.

Responsibilities

• Execute channel-specific social strategies and lead test-and-learn for social media content, pitching and developing new content ideas and reporting on results.
• Manage and execute an editorial calendar across core social media channels including Instagram, TikTok, X and LinkedIn.
• Concept and execute daily and weekly content including directing, shooting and editing short-form video.
• Work cross-functionally with teams across the company including brand, creative, product marketing, communications and employer brand to produce engagement-driven content across all organic channels.
• Research and stay on top of content trends and insert Klaviyo into real-time relevant conversations.
• Assist with amplification and content capture for external events and activities.
• Work closely with customer support to execute community management and ensure we are appropriately responding on channels.
• Using provided tools, assist with tracking and reporting on metrics across all channels; optimize our content based on insights.
• Develop a deep understanding of Klaviyo's customers, their challenges and opportunities, and develop clever ideas for content designed to engage them.

Requirements

• 2-4+ years experience in social media and content creation.
• Energetic, ambitious, curious and creative individual; you love to learn the ins and outs of a new audience and figure out what makes it tick.
• Experienced shooting on iPhone and digital cameras, with video editing and graphic design skills.
• Strong instinct for storytelling and experience with both proactive and reactive content.
• Passionate about staying up to date on social media trends, cultural moments and love generating creative ideas.
• Self-starter, highly detailed and comfortable handling multiple tasks at once in a fast-paced environment.

Nice-to-haves

• Bonus if you love retail, entrepreneurship, marketing and consumer brands of all shapes and sizes.

Benefits

• Medical, dental and vision coverage
• Health savings accounts
• Flexible spending accounts
• 401(k)
• Flexible paid time off
• Company-paid holidays
• Culture of learning that includes a learning allowance
• Access to a professional coaching service for all employees