Klaviyo - Boston, MA
posted 2 months ago
At Klaviyo, we are seeking a Social Media Manager with a strong background in content creation to lead our social media initiatives. This role is pivotal in driving the growth and engagement of Klaviyo's social channels, and it will involve conceptualizing, developing, and publishing creative content across all our social media platforms. Reporting directly to the Director of Social Media, the successful candidate will play a crucial role in evolving our presence on owned channels and ensuring that our messaging aligns with our brand values and goals. The Social Media Manager will be responsible for executing channel-specific strategies and leading test-and-learn initiatives for social media content. This includes pitching and developing new content ideas, managing an editorial calendar across key platforms such as Instagram, TikTok, X, and LinkedIn, and creating engaging daily and weekly content. The role requires a hands-on approach, including directing, shooting, and editing short-form videos, as well as collaborating with various teams across the organization to produce content that drives engagement. In addition to content creation, the Social Media Manager will need to stay informed about current content trends and find ways to insert Klaviyo into relevant conversations in real-time. This position also involves community management, working closely with customer support to ensure timely and appropriate responses on social media channels. The ideal candidate will utilize provided tools to track and report on metrics, optimizing content based on insights gained from performance data. A deep understanding of Klaviyo's customer base, their challenges, and opportunities will be essential in developing engaging content that resonates with our audience.