Manager Sponsorship Strategy/Activation and Hospitality

$55,000 - $80,000/Yr

MKTG Sports + Entertainment - Miami, FL

Full-time - Mid Level

Miami, FL

About the position

The Manager of Sponsorship Strategy/Activation and Hospitality at MKTG Sports + Entertainment will play a pivotal role in managing strategic brand marketing and activation campaigns for a Fortune 500 client in the motorsports sector, particularly focusing on Formula 1. This position involves collaboration with clients and internal teams to ensure successful execution of partnership strategies, activation planning, and hospitality management, while also maintaining client satisfaction and overseeing project budgets.

Responsibilities

• Lead junior team to ensure account goals are met while providing account support.
• Communicate with clients to ensure ongoing client satisfaction and collaboration.
• Assist senior management with execution of official partnerships, ensuring use of all assets available to client.
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships.
• Work with clients to ensure contractual relationships are fulfilled.
• Write and develop documents including activation plans and POV documents to near client-ready status.
• Work with client team to develop, present, and implement activation campaign recommendations, including sell-in decks for client partners.
• Manage the review and routing of all creative elements, campaigns, and concepts for approval with appropriate partners.
• Manage all requests including merchandise, show cars, and other sponsorship-related assets.
• Contribute to event activation, including hospitality, ticket requests, B2B event program development, and consumer events.
• Be the primary liaison between client team and MKTG hospitality team for event execution.
• Maintain oversight on activation programming including overall annual and per-event budgeting.
• Understand project budgets and manage costs following internal guidelines.

Requirements

• 3+ years of directly related experience in the sponsorship industry.
• Experience working on high-profile sponsorship programs involving properties such as NFL, NASCAR, Formula 1, NBA, MLS, PGA TOUR, NHL, USOC, and MLB.
• BA/BS in Marketing related field.
• Fluent in English and Spanish.
• Experience presenting high-level sponsorship concepts to senior client leaders.
• Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions.
• Ability to produce creative solutions to business and marketing challenges.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching