MANAGER - UX/UI

Seminole Gaming - Davie, FL

Full-time - Mid Level

Davie, FL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing UX/UI Experience Manager at Seminole Hard Rock Support Services is responsible for leading digital efforts with a strong focus on user experience (UX) and user interface (UI) design. This role is pivotal in transforming the digital landscape by integrating multiple content management systems into a single platform using Adobe AEM. The manager will optimize user experiences across various digital marketing channels, ensuring campaigns are visually engaging and effective in driving user engagement and conversions.

Responsibilities

• Develop and implement UX/UI strategies for digital marketing initiatives, ensuring a seamless and engaging user experience across websites, landing pages, email campaigns, and social media platforms.
• Conduct user research and usability testing to gather insights and feedback.
• Collaborate with marketing teams to align UX/UI strategies with overall marketing objectives.
• Monitor and analyze user interactions and engagement metrics to assess the effectiveness of UX/UI designs.
• Provide leadership and guidance to content and optimization managers.
• Advocate for best practices in UX/UI design and ensure that design standards are maintained.
• Oversee the creation of visually appealing and user-friendly content for digital marketing campaigns.
• Stay up-to-date with the latest trends and best practices in UX/UI design and digital marketing.

Requirements

• Bachelor's degree in Graphic Design, User Experience Design, Marketing, or a related field.
• 5+ years of proven experience in UX/UI design with a focus on digital marketing.
• Strong portfolio showcasing UX/UI design projects and digital marketing initiatives.
• Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, or similar.
• Experience with A/B testing, user research methodologies, and data analysis tools (e.g., Adobe Analytics, Adobe Target).
• Strong problem-solving skills and attention to detail.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice-to-haves

• Master's degree or relevant certifications are a plus.
• Experience with content management systems and design software (e.g., Adobe Creative Suite, Figma) is a plus.