MANAGER - UX/UI

Hard Rock Hotel And Casino - Davie, FL

Full-time - Mid Level

Davie, FL

Accommodation

About the position

The Digital Marketing UX/UI Experience Manager will lead digital efforts focused on enhancing user experience (UX) and user interface (UI) design across various digital marketing channels. This role is pivotal in the transformation of Seminole Hard Rock Support Services' digital landscape, particularly in the integration of multiple content management systems into a single Adobe AEM platform. The manager will blend creativity with analytical skills to optimize user experiences, ensuring campaigns are visually engaging and effective in driving user engagement and conversions.

Responsibilities

• Develop and implement UX/UI strategies for digital marketing initiatives, ensuring a seamless and engaging user experience across websites, landing pages, email campaigns, and social media platforms.
• Conduct user research and usability testing to gather insights and feedback.
• Collaborate with marketing teams to align UX/UI strategies with overall marketing objectives.
• Monitor and analyze user interactions and engagement metrics to assess the effectiveness of UX/UI designs.
• Provide leadership and guidance to content and optimization managers.
• Oversee the creation of visually appealing and user-friendly content for digital marketing campaigns.
• Stay up-to-date with the latest trends and best practices in UX/UI design and digital marketing.

Requirements

• Bachelor's degree in Graphic Design, User Experience Design, Marketing, or a related field.
• Proven experience (5+ years) in UX/UI design with a focus on digital marketing.
• Strong portfolio showcasing UX/UI design projects and digital marketing initiatives.
• Proficiency in design tools such as Adobe Creative Suite, Sketch, Figma, or similar.
• Experience with A/B testing, user research methodologies, and data analysis tools (e.g., Adobe Analytics, Adobe Target).
• Strong problem-solving skills and attention to detail.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice-to-haves

• Master's degree or relevant certifications are a plus.
• Experience with content management systems and design software (e.g., Adobe Creative Suite, Figma) is a plus.