About the position
Arby’s is committed to delivering innovative and strategic value programs that drive guest loyalty and business growth. As a Marketing Manager – Value Strategy, you will lead the development, execution, and optimization of price-driven programs that drive traffic and profitable growth. This role will be responsible for shaping Arby’s national value construct, leading competitive analysis, and ensuring that discounting strategies align with business objectives. The ideal candidate will have a strong strategic mindset, deep analytical skills, and a passion for innovation in value-based offerings. Success in this role requires developing and maintaining strong relationships with key stakeholders (marketing team, commercial group, data & analytics, operations training, supply chain) and partners (franchisees & vendors). This role demands an individual who is skilled at partnering with cross-functional groups to work together to find solutions for complex projects. This role will interact regularly with senior management to provide recommendations and guidance that supports Arby’s business overall.
Responsibilities
- Lead the development of new, traffic-driving, price-focused programs that enhance brand perception and guest engagement.
- Evaluate current discounting strategies, recommending adjustments or deletions based on performance insights and market dynamics.
- Oversee the planning and execution of value market tests, ensuring data-driven decision-making and optimization.
- Define and manage Arby’s national value construct, balancing guest demand, competitive positioning, and business profitability.
- Partner with Category Management and Culinary to brief and develop new value-focused products that fit within Arby’s pricing strategy.
- Monitor and analyze competitive value strategies and pricing trends, ensuring Arby’s maintains a strong, differentiated value proposition.
- Evaluate and optimize mid/high barbell pricing in collaboration with Category Management to ensure a balanced product lineup.
- Partner with Digital Guest Experience and Digital Retail teams to establish discount guardrails and ensure profitability in eCommerce environments.
- Deliver Program 360s and Program Recaps (Value) to assess effectiveness and guide future strategy.
Requirements
- 4 Year Degree Preferred in Business/Marketing Communications
- 7+ Years of experience in Marketing
- Restaurant industry relevant experience preferred
- 7+ years of experience in QSR, retail, or consumer-packaged goods (CPG) with a focus on pricing, value strategy, or promotional planning.
- Strategically minded individual with strong communications skills with a range of audiences.
- Strong analytical, organizational, and written and verbal communications skills.
- Ability to translate consumer insights into actionable marketing strategies.
- Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment.
- Ability to lead multiple projects simultaneously and deliver on time.
- Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external.
- Ability to thrive in a demanding environment, multi-task, prioritize and be meticulous.
- Initiative-taker with an energetic personality who can operate with limited supervision.
- Proficient in Microsoft Outlook applications (PowerPoint, Excel, OneDrive).
