Managing Consultant, Paid Media Research Analytics

$100,000 - $120,000/Yr

Ketchum - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

Ketchum is seeking a Managing Consultant for Paid Media Research Analytics to lead data-driven strategies and analytics in the public relations and communications sector. This role involves managing analytics projects, providing insights to account teams, and mentoring junior staff. The position emphasizes collaboration, critical thinking, and the ability to translate data into actionable strategies for clients.

Responsibilities

• Manage all aspects of analysis, optimization support, and reporting across paid campaigns.
• Provide strategic consumer and business insights to account teams and new business teams.
• Analyze and interpret primary and secondary data to inform paid media strategies.
• Develop client scopes and proposals for analytics based on paid strategy and tactics.
• Maintain a strong level of expertise in industry-leading data and analytics approaches.
• Manage data, analytics, and research needs during the development of new business presentations.
• Mentor, coach, and guide junior team members and non-paid specialists.

Requirements

• Bachelor's degree in a related field; Master's degree is helpful.
• 2-4 years of paid data and analytics experience.
• Excellent client management skills with proactive communication abilities.
• Strong project management skills and ability to work with minimal supervision.
• Outstanding analytical, writing, and problem-solving skills.
• Experience with web analytics tools such as Google Analytics or Omniture (Adobe Analytics).
• Proficiency in programming languages such as HTML, Java, R, Python, SQL, or similar.

Nice-to-haves

• Experience with DSPs and programmatic buying platforms.
• Knowledge of brand lift study methodology and partners.
• Familiarity with various analytics tools like Google Ad Intel, Facebook Ads Manager, and The Trade Desk.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Cell phone reimbursement
• Vision insurance
• 401(k) matching