Managing Consultant, Paid Media Research Analytics

$100,000 - $120,000/Yr

Ketchum - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

51-100 employees

Professional, Scientific, and Technical Services

About the position

Ketchum is seeking a Managing Consultant for Paid Media Research Analytics to lead data-driven strategies and analytics in the public relations and communications industry. This role involves managing all aspects of paid media analytics, providing insights to account teams, and mentoring junior staff. The position is hybrid, based in Los Angeles, and offers a competitive salary range of $100,000 to $120,000.

Responsibilities

• Manage all aspects of analysis, optimization support, and reporting across paid campaigns.
• Provide strategic consumer and business insights to account teams and new business teams.
• Analyze and interpret primary and secondary data to meet client objectives.
• Develop client scopes and proposals for analytics based on paid strategy and tactics.
• Maintain a strong level of expertise in industry-leading data and analytics approaches.
• Manage data, analytics, and research needs during the development of new business presentations.
• Distill findings that are insightful and actionable, ensuring a clear understanding of clients' broader business needs.
• Develop strong relationships with clients and account teams/paid strategy teams.
• Mentor, coach, and provide guidance to junior team members and non-paid specialists.

Requirements

• Bachelor's degree in a related field; Master's degree is helpful.
• 2-4 years of paid data and analytics experience.
• Excellent client management skills with proactive communication.
• Ability to work with minimal supervision and guidance.
• Outstanding analytical, writing, and problem-solving skills.
• Varied experience designing and conducting research and analytics projects.
• Expertise in web analytics tools such as Google Analytics or Omniture.
• Strong Excel skills and familiarity with coding languages like HTML, Java, R, Python, or SQL.

Nice-to-haves

• Experience with DSPs and programmatic buying platforms.
• Knowledge of brand lift study methodology and partners.
• Experience with various analytics tools such as Google Ad Intel, Facebook Ads Manager, and The Trade Desk.

Benefits

• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Health insurance
• Paid parental leave
• Paid time off