Managing Consultant, Paid Media Research Analytics

$100,000 - $120,000/Yr

Ketchum - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

Ketchum is seeking a Managing Consultant for Paid Media Research Analytics to lead data-driven strategies and analytics in the public relations and communications sector. This role involves managing analytics projects, providing insights to account teams, and mentoring junior staff. The position emphasizes collaboration, critical thinking, and the ability to integrate various data streams to meet client objectives.

Responsibilities

• Manage all aspects of analysis, optimization support, and reporting across paid campaigns.
• Provide strategic consumer and business insights to account teams and new business teams.
• Analyze and interpret primary and secondary data for actionable insights.
• Develop client scopes and proposals for analytics based on paid strategy and tactics.
• Maintain a strong level of expertise in industry-leading data and analytics approaches.
• Manage data, analytics, and research needs during the development of new business presentations.
• Mentor, coach, and guide junior team members and non-paid specialists.

Requirements

• Bachelor's degree in a related field; Master's degree is helpful.
• 2-4 years of paid data and analytics experience.
• Excellent client management skills with proactive communication abilities.
• Strong project management skills and ability to work with minimal supervision.
• Outstanding analytical, writing, and problem-solving skills.
• Varied experience in designing and conducting research and analytics projects.

Nice-to-haves

• Experience with web analytics tools such as Google Analytics or Omniture (Adobe Analytics).
• Familiarity with Google Ads Manager, Facebook Ads Manager, and Twitter Campaign Manager.
• Knowledge of coding languages such as HTML, Java, R, Python, SQL.
• Experience with statistical packages like SPSS, Stata, SAS, or R.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Cell phone reimbursement
• Vision insurance
• 401(k) matching