Managing Director, Digital Strategy & Performance

$175,000 - $222,000/Yr

AAA Mid-Atlantic - Cincinnati, OH

Full-time - Senior

Cincinnati, OH

Rental and Leasing Services

About the position

The Managing Director of Digital Strategy & Performance leads ACA's strategy and execution of digital Member and Non-Member experiences. These experiences are embodied in our website, mobile platforms, and digital innovation. This role is accountable for the development, measurement, optimization and constant evolution of how ACA is represented and performs digitally. This role and the team that it leads, works directly with AAA Business lines, including other AAA Clubs and our National partners, to deliver industry leading functionality that supports growth, retention, brand awareness and consideration as well as revenue in alignment with line of business strategy. The Digital Strategy and Performance group consists of two main areas of focus: 1) Digital Development and 2) Digital Product and Performance. The Managing Director leads a team responsible for design, infrastructure, measurement and improvement of all ACA Digital properties (Digital properties are defined as website and mobile platforms). This role is accountable for digital marketing response and distribution strategies, all web experiences and production results. Performance tracking and analysis towards digital optimization and driving towards conversion metrics are also an accountability of this role. This role also has accountability for achieving online revenue and transactional goals. The Managing Director is responsible for support, guidance, and partnership to all business lines and other distribution channels to maximize efficiency and profitability through all digital initiatives. This individual has primary business accountability for developing, supporting and maintaining the digital marketing response channel experience, technical infrastructure and architecture of all relevant digital assets. The digital technology decisions are made in collaboration with Information Technology (IT) to ensure compliance with overall technology strategies and cybersecurity practices.

Responsibilities

• Set and implement a clear and compelling digital strategy by working with cross-functional partners to map and transition legacy processes to digital ones.
• Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem.
• Measure Return on Investment (ROI) for digital projects, fine-tuning approaches as needed to ensure that we are investing in the appropriate tools and resources.
• Ensure that digital initiatives are fully integrated with the annual operating planning and strategic planning processes, including leadership commitment and resource allocation.
• Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models.
• Leads the teams who develop and deploy ACA plans and tactics for Digital experiences supporting membership, insurance, travel, car care, automotive services, financial services, public relations, and new product development.
• Leads efforts to enhance the online member/customer experience by leveraging emerging technology and digital best practices.
• Leads the organization in the innovative use of online technology to enhance digital operations with the purpose of process improvement, improved efficiency and a positive impact on profitability.
• Keeps the organization abreast of emerging Digital technologies and competitive practices and integrates them into club-wide practices.
• Oversees in partnership with IT the Digital technology infrastructure, processes and tools to support the online operations meeting the organizations' technology standards.
• Collaborates with IT for Digital strategy behind design, development and maintenance of system applications.
• Accountable for using data to constantly optimize AAA digital products to increase usage, conversion and user experience.
• Creates team structure that promotes impactful collaboration between business lines and technical teams.
• Leads all the technical activities of the Digital Development team ensuring development, testing and transfer of applications to production status.
• Supports the enterprise by implementing data integrity processes, delivery processes, data marts, and application integrations, presentations, and design.
• Directs and supervises all department resources to ensure the effective delivery of production applications.
• Identifies future technology trends and best practices to utilize in long term, strategic planning throughout all business lines.
• Reviews development plans and schedules to ensure end-user satisfaction.
• Actively participates with National and ACP on new and or strategic technical projects affecting all business units.
• Establishes and monitors functional budget and expense goals that are consistent with company objectives.
• Negotiates and maintains all contracts and relationships with third party hosting vendors.
• Other duties as assigned.

Requirements

• Bachelor's Degree in eBusiness, Marketing, Communications, or equivalent.
• 12+ years business experience required in digital marketing, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), ecommerce, communications, or marketing.
• 5-6+ years in a management/leadership capacity.
• Demonstrated experience in implementing and integrating digital and MarTech tools (with a focus on Adobe and/or Sitecore products) in support of continuous performance improvement.
• Excellent project and time management skills.
• Demonstrated ability to collaborate with stakeholders to create alignment around key strategies in an environment of shared accountability; ability to develop and communicate a business vision for technologies, including the establishment of goals and results.
• Excellent research and presentation skills required. Needs to have a distinct, personable voice for external engagement.
• Demonstrated strong quantitative and analytical skills required for metrics analysis and reporting.
• Demonstrated ability to be an innovative thinker, intuitive learner, with ability to quickly find technology solutions in fast-moving industry.
• Strong editorial writing skills essential.
• Demonstrated ability to exercise good judgment with quick response time.
• Strong relationship building skills, including negotiating and executive interaction.
• Demonstrated ability to train and coach internal staff on our existing technology platform.
• Demonstrated knowledge in people and budget management.
• Strong communication skills.

Benefits

• Base salary range of $175,000-$222,000 + eligibility for Annual Bonus Plan (20% Annual Bonus Target).
• Health & Life Insurance.
• 3+ weeks of paid time off accrued during your first year.
• 401(K) plan with company match up to 7%.
• Tuition Reimbursement and Professional Certification Opportunities.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability.