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Managing Director Strategy
Vml - Seattle, WA
posted 2 months ago
About the position
The Managing Director Strategy at VML is a pivotal role that focuses on leading strategic initiatives and delivering impactful experiences through a human-centered approach. This position requires a deep understanding of client needs, the ability to anticipate emerging opportunities, and the capacity to translate insights into actionable strategies. The Managing Director will supervise research efforts, guide junior strategists, and ensure that creative outputs align with strategic goals, ultimately driving business success for clients.
Responsibilities
- Supervise and deliver quality research, translating into solid insights.
- Proactively recommend insight mining plans to craft strategy for clients/pitches.
- Ensure a solid final product is delivered; challenge the team's analytical thinking to ensure clear, compelling, and actionable analysis for clients or pitches.
- Guide junior strategists in developing skills in analysis and insight mining.
- Train strategists on positioning fundamentals and how to synthesize research into meaningful insights.
- Oversee and guide brief development in collaboration with internal partners (Creative, Client Engagement); Secure CSO and client approval.
- Partner with Creative Directors to ensure that all creative work for the account aligns with the strategy and reflects our best possible work—bold, differentiated, and compelling.
- Inspire and challenge the team to take creative risks.
- Ensure the final creative shown to clients aligns with the creative brief.
- Partner with clients to drive business and strategy; propose/sell-in of high-impact, profitable workshops.
- Ensure excellence in logistics, creativity of approach, and client satisfaction.
Requirements
- 10-15+ years' experience in overall strategic planning and brand-building, having worked across complex brand portfolios.
- A breadth of global experience, retail with QSR a plus.
- Managerial experience (previous experience leading & building a team).
- Able to develop strong client relationships and trust based on deep immersion in the client's business.
- Highly collaborative and able to work effectively across internal and external stakeholders.
- Excellent written and verbal communication skills.
- A multidisciplinary background in developing a marketing strategy, consumer insights, and brand planning.
- A proven track record of influencing award-winning creative work.
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
