MarTech Systems Analyst

$86,700 - $130,000/Yr

Honda - Torrance, CA

posted 4 months ago

Full-time - Mid Level
Hybrid - Torrance, CA
Transportation Equipment Manufacturing

About the position

The MarTech Business Systems Analyst role at Honda is pivotal in managing and supporting the company's websites and digital assets, which serve as digital showrooms and information sources for customers researching Honda's product lines. This position acts as a bridge between business requirements and technical implementation, ensuring that the technical design aligns with business objectives. The ideal candidate will possess a blend of technical expertise, business acumen, and strong communication skills to effectively translate business requirements into technical specifications and support the development and implementation of solutions. In this role, you will collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications. You will partner with System Solution Architects and Technical Program Managers to ensure that the systems designed meet business needs and integrate seamlessly across platforms. Conducting feasibility studies to assess the viability of proposed solutions from a technical standpoint will be a key responsibility, along with recommending strategies to senior management. You will participate in the development, testing, and implementation phases, ensuring that the solutions meet both technical and business requirements. Creating and maintaining technical documentation, including system requirements specifications (SRS), technical design specifications, architecture documents, flowcharts, and deployment plans, will be essential. Additionally, you will work closely with vendors and internal teams to ensure that different systems and applications integrate seamlessly, while also ensuring compliance with data privacy regulations and implementing security measures to protect customer data in alignment with data governance policies.

Responsibilities

  • Collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications.
  • Work closely with developers, system architects, and cross-functional teams to design systems that meet business needs and ensure seamless integration across platforms.
  • Conduct feasibility studies to determine the viability of proposed solutions from a technical standpoint, recommending strategies to senior management.
  • Participate in the development, testing, and implementation phases, ensuring the solution meets both technical and business requirements.
  • Create and maintain technical documentation, including system requirements specifications (SRS), technical design specifications, architecture documents, flowcharts, and deployment plans.
  • Ensure that different systems and applications integrate seamlessly by working closely with vendors and internal teams.
  • Ensure compliance with data privacy regulations and implement security measures to protect customer data in alignment with data governance policies.

Requirements

  • BA/BS or master's degree in marketing, management information systems, computer science, business, or equivalent working experience.
  • 5+ years of experience working in the MarTech IT landscape.
  • Strong analytical and logical thinking ability, with advanced skills in Excel, pivot tables, charting, and databases.
  • Ability to produce technical documents like system requirements specifications (SRS) and system design specifications.
  • Advanced ability to develop and update technical design specifications, diagrams, flowcharts, architecture documents, and deployment plans.
  • Experience integrating MarTech systems with other software applications, databases, and APIs.
  • Working knowledge of software engineering, software development, solution architecture and implementation of medium to large scale systems across multiple platforms.
  • Experience with customer data management platforms, data governance, and knowledge of data privacy regulations (e.g., GDPR, CCPA).
  • Ability to communicate findings to technical and non-technical stakeholders, support decision-making processes, and present complex technical information clearly.
  • Experience with Agile delivery processes and methodologies.
  • Excellent analytical and creative problem-solving skills.
  • Strong organizational skills, time management, portfolio prioritization, and accountability.
  • Excellent listening, interpersonal, written, and oral communication skills.

Nice-to-haves

  • Prior experience with data visualization, data modeling or BI tools.
  • Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools.
  • Familiarity with SQL, system diagrams, Jira/Confluence, and data modeling.
  • Understanding technical and system integration aspects across various platforms, including CRM systems, Personalization Engines, CDPs, VoC platforms, Chatbots, and Analytical tools.

Benefits

  • Competitive Base Salary
  • Paid Overtime
  • Regional Bonus (when applicable)
  • Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
  • Paid time off, including vacation, holidays, shutdown
  • Company Paid Short-Term and Long-Term Disability
  • 401K Plan with company match + additional contribution
  • Relocation assistance (if eligible)
  • Advancement Opportunities
  • Career Mobility
  • Education Reimbursement for Continued Learning
  • Training and Development Programs
  • Tuition Assistance & Student Loan Repayment
  • Lifestyle Account
  • Childcare Reimbursement Account
  • Elder Care Support
  • Wellbeing Program
  • Community Service and Engagement Programs
  • Product Programs
  • Free Drinks Onsite
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