Market Access Marketing Manager

Fingerpaint Market Access - Hanover, NJ

Full-time - Mid Level

Hanover, NJ

About the position

Fingerpaint Market Access (FPMA) is seeking an experienced marketer to support the development and execution of innovative market access marketing and patient support services initiatives for its pharmaceutical and biotech clients. This role offers the opportunity to shape market access marketing strategies for leading healthcare brands in a dynamic agency environment, focusing on delivering impactful marketing solutions in the complex market access landscape.

Responsibilities

• Support the development and execution of comprehensive market access marketing strategies for clients, focusing on all MA ecosystem stakeholders.
• Conduct access landscape assessments and PSS benchmarking studies to inform strategic recommendations and tactics.
• Collaborate with team members and clients to support annual market access brand planning.
• Contribute directly to the creation of high-impact marketing materials such as payer value propositions, PIE decks, banner ads, brochures, flashcards, and formulary kits.
• Support the medical, legal, regulatory (MLR) submission and review process for all collateral material as necessary.
• Collaborate with colleagues and share key insights on project execution.
• Occasionally support business development efforts by developing high-impact proposals.

Requirements

• 2+ years of MA marketing experience in either a pharmaceutical company or MA agency/consultancy, with a preference for a history of supporting new product launches.
• Good understanding of the US healthcare system, payer landscape, and market access dynamics.
• Ability to translate MA and clinical concepts into clear, compelling narratives and messages.
• Experience with market research, data analysis, and collateral development.
• Strong work ethic and ability to multitask across multiple projects and priorities.
• Excellent communication, writing, and presentation skills.
• Ability to travel occasionally for client and internal interactions.
• Bachelor's degree in marketing, business, or related field; MBA preferred.