Market Analytics Analyst II (On-Site)

$37 - $49/Yr

Redwood Credit Union - Napa, CA

Full-time - Mid Level

Napa, CA

Credit Intermediation and Related Activities

About the position

Redwood Credit Union is looking for a Market Analytics Analyst II, who will be responsible for analyzing data, Member demographics and behavior that results in actionable insights to support internal objectives, product development, and market penetration. The team provides standard reports and analytics to the product owners and management that drive decisions on product, service, geography, and channels. Use business data to identify and segment target audiences. Conduct competitive and market research and analysis. Responsible for a variety of functions needed to support the organization's goals and strategic initiatives.

Responsibilities

• Convert data into useful insights used to drive decision making.
• Develop segmentation strategies to contribute to the expansion of relationships.
• Proactively identify opportunities for income generation.
• Provide information from the data warehouse and/or MCIF and/or work with other departments/vendors to retrieve, review, analyze and communicate key data, results, trends, and implications.
• Provide market share data and analysis.
• Collect and analyze data on Member demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Work with Marketing and Communications/PR Department staff to assist with pre and post data and results analysis for marketing campaigns.
• Utilize the data warehouse and/or MCIF and other data to perform market, competitive, product and channel research.
• Prepare reports of findings, illustrating data graphically when appropriate.
• Seek and provide information to help the Credit Union determine its position in the marketplace.
• Work with the Credit Union's Information Technology department to ensure proper data maintenance, uploads, and security.
• Provide support on a variety of projects, events, and efforts.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts.
• Support management and staff with written/verbal communications and provide reports that include strategic and tactical recommendations.
• Participate as a team player in the Market Analytics department and across the organization.

Requirements

• Advanced knowledge of a data warehouse, MCIF, Customer Relationship Management or similar database systems.
• Experience working with large datasets.
• Ability to query, aggregate, and manipulate data using SQL and/or Python.
• Reporting experience through SQL, Tableau, Python preferred.
• Analytical aptitude to explain why through data.
• Experience with Python preferred.
• Predictive modeling experience a plus.
• Knowledge of statistical packages and/or data mining applications.
• Knowledge of survey methods, tools, resources, and techniques.
• Translate business requirements into technical solutions.
• Proficient in computer skills including Word, Excel, PowerPoint, mapping software and MCIF systems or similar database systems.
• Excellent organizational skills and ability to prioritize and successfully manage multiple tasks and deadlines simultaneously.
• Ability to analyze situations and make recommendations.
• Strong communication skills, including verbal, written and presentation skills.
• Ability to establish and maintain effective working relationships with a diverse group of people.

Nice-to-haves

• Experience with predictive modeling.
• Knowledge of statistical packages and/or data mining applications.

Benefits

• Competitive medical, dental, and vision insurance, mental health offerings.
• Employee performance incentive plan.
• Salary Advancement- Merit increase based on performance.
• 401(k) program with employer match.
• Competitive PTO accrual plus 11 paid company holidays and your birthday off!
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans.
• RCU employees are eligible for a 1% discount on all recreational or boat loan products.
• 2% discount off Visas and LOC Loans through RCU.
• 0% interest loan to support employees with various immigration related expenses.
• 0% interest loan to support employees with expenses associated with the naturalization process.
• 0% interest on garment, fitness, or home office equipment loan of up to $500.
• 100% financing for employee purchased homes!