Market Development Manager - Alternative Beverage Portfolio

Sazerac Company-posted about 1 year ago

$74,000 - $111,000/Yr

Full-time • Mid Level

Atlanta, GA

251-500 employees

Merchant Wholesalers, Nondurable Goods

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The Market Development Manager (MDM) for the Alternative Beverage Portfolio at Sazerac Company is responsible for building brand presence and maximizing distribution in the Convenience Store channel throughout Georgia. This role involves working closely with the Regional Distributor Manager to achieve volume objectives, monitor performance through KPIs, and manage market budgets. The MDM will also provide insights on consumer behavior and ensure effective execution of brand initiatives.

Achieve volume objectives for priority brands in the ABA portfolio.
Use KPIs to ensure that execution standards are achieved in market.
Monitor results using KPI tracking and provide feedback to the Regional Distributor Manager.
Ensure execution of ABA initiatives within an account base in the Convenience Store channel.
Provide feedback and recaps on brand performance to the Regional Distributor Manager.
Provide retail level intelligence and emerging consumer behavior and consumption patterns.
Ensure seamless retail level integration/communication of new brand acquisitions.
Identify, develop and propose strategic price increase opportunities that are consistent with brand positioning strategies in the market.
Recommend opportunities and communicate changes to the distributors and retailers.
Manage market budgets, track spending to achieve brand contribution goal.
Utilize expense tracking system to manage all expenditures against budget.
Build and maintain great key account relationships and secure great execution in targeted accounts as measured by sales drivers and KPIs.
Take proactive approach to solve customer problems/challenges to maximize Sazerac merchandising and space-to-sales.
Build the ABA portfolio to capture formidable market share and brand contribution over the long term.

Bachelor's Degree in Business, Marketing or related field
Minimum 3 years of relevant market development, sales management and/or distributor management experience
Minimum 3 years in CPG, alcoholic or non-alcoholic beverage industry experience
Strong ability in self-management and managing schedule to achieve results
Ability and willingness to work non-traditional hours (nights/weekends)
Willingness to travel and a valid driver's license
Proficiency in Microsoft Office products
Must be able to obtain a relevant solicitor's permit in any state

Experience managing beer distributors
On and/or off premise key account experience ideally in Convenience Store channel

Cell phone reimbursement

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