Market Development Manager - Renewables

HellermannTyton - Milwaukee, WI

Full-time - Mid Level

Hybrid - Milwaukee, WI

Publishing Industries

About the position

Under the direction of the Vice President - Marketing, the Market Development Manager - Renewables is responsible for subject matter expertise in Renewables and using that to develop the marketing strategy, opportunity development and programs to grow the company's market share in the Renewables market. The position works independently and collaborates with multiple departments including Sales, Marketing, Engineering and Operations.

Responsibilities

• Partner across the organization to develop the strategy and marketing plan for Renewables, with a keen focus on Solar, that is aligned to the company's vision and strategic imperatives, builds strong and sustainable competitive advantage, and achieves target revenue results.
• Initiate and drive solutions through extensive knowledge of industry and customer needs, market trends and segmentation, partner and channel go to market strategy and external environmental trends.
• Establish and maintain relationships across the business.
• Partner with key commercial stakeholders to determine customer needs and lead the development of marketing deliverables required to expand the company's market position.
• Clearly convey customer and market needs and trends to innovation team that leads to new product idea generation and development.
• Work closely with Product Category Managers and Innovation Manager to ensure new products exceed customer expectations.
• Constantly monitor target market, identify new business opportunities, and propose and drive action plans to optimize HellermannTyton market penetration.
• Key contributor of new product launches and marketing deliverables and deployment to the internal and external sales teams, channel, and key influencers in the market.
• Work closely with the marketing communications team to ensure deliverables further the company's brand equity and are created for maximum impact and results.
• Develop market-based positioning statements and lead content development with marketing communications team to produce marketing deliverables to further positioning and marketing plans.
• Participate on industry related committees as applicable.
• Interpret code and industry changes and ensure HellermannTyton has the right specifications and products to enable new business.
• Monitor and evaluate competitive landscape in North America and globally.
• Develop plans and products to further differentiate HellermannTyton in the market.
• Help develop and implement training programs, as required, for internal and external audiences.

Requirements

• Bachelors degree in Marketing or related degree required.
• Strong project management, interpersonal, leadership, organizational and written/verbal communication skills required; ability to sell ideas and present strategies at an executive level.
• Excellent verbal and written skills.
• Proven ability to communicate value to different customer influencers - from the specifier to executive management.
• Highly proficient with Microsoft Office and Microsoft Outlook.
• Must have a valid driver's license, with an acceptable driving record, along with adequate insurance.

Benefits

• Hybrid work environment with the possibility of remote work.
• Travel up to 50% of the time.