Marriott International - New York, NY

posted 3 months ago

Full-time - Senior
New York, NY
Accommodation

About the position

The Director of Culture and Entertainment serves as the direct connection between the hotel and the local community. Their primary responsibility is to assure that each EDITION hotel has a deep relationship with the locale and the people who live in that city. They provide strategic direction and execution around cultural positioning for the hotel overseeing programming, partner relationships and initiatives/events to ensure the hotel remains relevant and connected to their target audience driving brand awareness and financial performance. This role leads property level activities aimed at developing unique programming opportunities and creating strategic local partnerships. Using social platforms, traditional and non-traditional marketing, PR and their deep personal relationships, the role is responsible for bringing the EDITION luxury & lifestyle atmosphere and experience to life in the hotel giving locals and tourists ongoing reasons to frequent the hotel. The individual is also responsible for orchestrating PR worthy culturally relevant events that create awareness, understanding and interest through distinctive use of social networking, media and coverage in targeted publications. They create and subsequently implement annual strategic plans focused on building long-term, value-based customer relationships to bring the right business to the bars, nightclub venues, restaurants, and event spaces to keep the hotel top of mind for both the hotel guest and the local community.

Responsibilities

  • Develop and execute a comprehensive hotel program leveraging knowledge of industry and entertainment concepts to create a memorable customer experience.
  • Plan and execute events and activations against brand pillars throughout the calendar year, including Design Artistry, Culture & Entertainment, Sustainable Wellbeing, Food & Beverage.
  • Assist in the development of pre-opening planning, such as business positioning of the hotel, bar, nightclub, and other outlets.
  • Align strategy with Sales, Marketing, and Public Relations (PR) strategies to maximize revenue and market penetration consistent with brand business strategy.
  • Support Sales and Marketing strategies by focusing on high-profile leisure sales, high-value events, and targeting high-profile guests and companies.
  • Identify high-profile guests and partners; determine communications plan and manage outreach & retention.
  • Assess market position and recommend product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.
  • Collaborate with Property Sales and Marketing, Operations, F&B, Finance, Revenue teams, agencies, and all other key partners.
  • Develop strong partnerships with local public relations and media firms to further increase brand/product awareness.
  • Execute exemplary guest service to drive guest satisfaction and loyalty before, during, and after programs/events.

Requirements

  • High school diploma or GED; 6 years' experience in the related professional area, or a 2-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major with 4 years' experience in the food and beverage, culinary, event management, or related professional area.
  • Preferred: 4-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major.
  • 6 years' experience in bar operations, in a boutique or high-end bar or nightclub environment.
  • Familiarity with the entertainment industry and demonstrated ability to make connections with high-profile clientele.

Nice-to-haves

  • Culinary experience
  • Customer service skills
  • Analysis skills
  • Computer hardware knowledge
  • Bar management experience
  • Guest services experience
  • Marketing experience
  • Hotel experience

Benefits

  • Commuter assistance
  • Paid parental leave
  • Health savings account
  • Employee stock purchase plan
  • Disability insurance
  • Health insurance
  • Flexible spending account
  • Tuition reimbursement
  • Paid time off
  • Adoption assistance
  • Parental leave
  • Employee discount
  • Life insurance
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