Marriott International - New York, NY
posted 4 months ago
The Director of Culture and Entertainment serves as the direct connection between the hotel and the local community. Their primary responsibility is to assure that each EDITION hotel has a deep relationship with the locale and the people who live in that city. They provide strategic direction and execution around cultural positioning for the hotel overseeing programming, partner relationships and initiatives/events to ensure the hotel remains relevant and connected to their target audience driving brand awareness and financial performance. This role leads property level activities aimed at developing unique programming opportunities and creating strategic local partnerships. Using social platforms, traditional and non-traditional marketing, PR and their deep personal relationships, the role is responsible for bringing the EDITION luxury & lifestyle atmosphere and experience to life in the hotel giving locals and tourists ongoing reasons to frequent the hotel. The individual is also responsible for orchestrating PR worthy culturally relevant events that create awareness, understanding and interest through distinctive use of social networking, media and coverage in targeted publications. They create and subsequently implement annual strategic plans focused on building long-term, value-based customer relationships to bring the right business to the bars, nightclub venues, restaurants, and event spaces to keep the hotel top of mind for both the hotel guest and the local community.