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Market Insights Coordinator
Visit Phoenix - Phoenix, AZ
posted about 2 months ago
About the position
The Market Insights Coordinator will support the Visit Phoenix Insights Department by conducting market research, analyzing data, and providing insights that inform business decisions and assist community stakeholders. This role involves gathering, organizing, and interpreting data from various sources to identify trends and patterns, particularly in marketing to leisure travelers and meeting planners. The ideal candidate will possess strong analytical skills, attention to detail, and the ability to communicate findings effectively.
Responsibilities
- Produce weekly and monthly reports on data trends for relevant departments and organization stakeholders.
- Assist with database implementation, maintenance, data cleaning, and reorganization.
- Modernize existing reports and identify new ways to express current data and develop new reports.
- Assist with the development of Visit Phoenix department performance dashboard.
- Assist department manager and VP with external data requests.
- Track destination marketing trends and best practices from major destinations, sharing insights and analysis with key marketing and agency staff.
- Gather intelligence and review the effectiveness of various leisure marketing activities.
- Collaborate on the development of monthly Visitor Industry Trends webinars.
- Maintain a thorough knowledge and understanding of the missions of each functional area of Visit Phoenix.
- Attend Marketing and Tourism department meetings, including with creative digital marketing agencies.
- Assist in determining target audiences for Visit Phoenix leisure travel and tourism initiatives.
- Assist with tracking destination tourism and economic developments.
- Other duties as assigned.
Requirements
- Bachelor's Degree in Marketing Research, Statistics, Math, or a related discipline preferred.
- Proficient in Microsoft Office tools such as Word, Excel, PowerPoint, and Outlook.
- Ability to analyze data sets to create visualizations and summaries using analytics software such as PowerBI and/or Tableau.
- Experience with survey development services or software (Survey Monkey, Qualtrics, Microsoft Forms).
- CRM/Database management, Simpleview CRM experience is a plus.
- Competency in translating complex concepts and methodologies into easily understood language.
- Ability to present and speak publicly.
Nice-to-haves
- Experience in Tableau
- Experience with survey development services or software (Survey Monkey, Qualtrics, Microsoft Forms)
- CRM/Database management experience
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
