Taylor Morrison
posted 2 months ago
As a Market Intelligence & Strategy Manager at Taylor Morrison, you will play a crucial role in shaping the strategic direction of our communities by collecting and analyzing data from various sources. Your primary responsibility will be to provide insights and recommendations based on thorough market research, competitive analysis, and consumer preferences. This position requires a deep understanding of market dynamics and the ability to translate data into actionable strategies that influence community design, product development, and marketing communications. You will be tasked with evaluating existing community positioning and conducting monthly assessments of resale data to identify trends and opportunities. Regular fieldwork will be essential, as you will shop competitors to gather frontline intelligence on market shifts and consumer preferences. This hands-on approach will allow you to troubleshoot problematic communities and identify drivers of success that can be replicated across our portfolio. In addition to fieldwork, you will conduct primary research, including focus groups and surveys, to gather consumer insights that inform product design and pricing strategies. Your role will involve monthly completion of Competitive Market Assessments (CMA) for each community, where you will communicate recommendations on pricing, product offerings, and promotional strategies to the Division President and Operations team. You will also assist in the development of strategic plans by analyzing macro and micro-level market data, assessing growth opportunities, and identifying changes in consumer group sizes and competitive supply. Your findings will be communicated to local division management teams, and you will support Division Presidents in finalizing strategic plan presentations. Overall, your contributions will be vital in ensuring that Taylor Morrison remains competitive and responsive to market demands.