Viracon - Owatonna, MN
posted about 2 months ago
The Market and Product Development Manager at Viracon LLC will play a pivotal role in driving the growth and success of the Architectural Glass business. This position encompasses both market development and product management, focusing on identifying and capitalizing on new market opportunities. The Manager will be responsible for developing strategic business plans to enter and establish a presence in these markets while managing the lifecycle of the product portfolio to ensure alignment with market demands. In this role, the Manager will conduct comprehensive market research, gather the voice of the customer, and analyze industry trends. This will involve collaborating closely with cross-functional teams to drive innovative product development and product rationalization. The ideal candidate will possess a blend of strategic vision, analytical skills, market engagement, and leadership capabilities to define and execute growth initiatives, thereby maintaining the company's competitive edge. Key responsibilities include conducting market research and analysis to identify new market opportunities and customer needs, developing strategic business cases for entering new markets, and building relationships with key stakeholders. The Manager will also be tasked with monitoring and analyzing the performance of market and product development initiatives, providing regular updates to senior management. Additionally, the role involves managing a team of product managers, overseeing product lifecycle management, and fostering a collaborative team culture to drive innovation and continuous improvement in market strategies.