Market Research Analysis Manager, Health

Unclassified - Bethesda, MD

Full-time - Mid Level

Remote - Bethesda, MD

About the position

The Market Research Analysis Manager at Greenberg-Larraby, Inc. (GLI) is responsible for supporting market research initiatives, conducting competitive intelligence programs, and analyzing industry trends to inform strategic planning and business development. This role involves managing a team of market researchers, preparing reports, and providing actionable insights to internal stakeholders.

Responsibilities

• Support market research, white space analysis, and competitive intelligence programs.
• Monitor and track industry news, developments, and regulatory changes affecting the competitive landscape.
• Develop and maintain comprehensive competitive profiles, including strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Collaborate to develop and maintain a comprehensive after-action review of bid opportunities.
• Support strategic planning, go-to-market strategies, and organic business development.
• Assist in the development of competitive positioning strategies and contribute to product and marketing decisions based on intelligence findings.
• Prepare regular reports and presentations for internal stakeholders, providing actionable insights and recommendations.
• Manage one or more direct reports performing market research in core markets, including making assignments and providing training and professional development.

Requirements

• Bachelor's Degree
• Four plus years of relevant professional experience required, or equivalent combination of education and experience considered in lieu of degree.
• Strong analytical and critical thinking skills with the ability to translate data into actionable insights.
• Proficiency in research methodologies, data analysis tools, and competitive intelligence platforms.
• Excellent communication skills, both written and verbal, for conveying complex information to diverse audiences.
• Strong orientation to detail with a keen sense of curiosity and a passion for staying informed about industry trends.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• At least one year of supervisory experience.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long-Term Disability
• Training & Development
• Work From Home