Saint-Gobain - Malvern, PA
posted 3 months ago
Saint-Gobain is seeking a Market Research Analyst to join its building science team. This role is pivotal in developing a comprehensive understanding of the market, focusing on customer needs and market trends. The analyst will play a crucial role in achieving strategic alignment with select businesses, which will provide elevated visibility within the organization. The position requires a proactive approach to market research, ensuring that the team remains informed about the competitive landscape and relevant industry standards. The Market Research Analyst will conduct analytical market research and segmentation within the building construction sector to support both strategic and tactical initiatives. This includes collecting Voice of Customer (VOC) data to identify pain points and both expressed and unexpressed needs of targeted customers. The analyst will develop customer personas based on VOC efforts, which will aid in new solution development, sales enablement, and marketing activities. Additionally, the role involves maintaining a deep understanding of the competitive landscape and sharing insights with the team. Staying updated on relevant codes, standards, and market trends is essential, as is the ability to communicate market research findings clearly to stakeholders at all levels. The analyst will also contribute to the building science team strategy and product systems, survey training programs related to building science, and lead initiatives to identify opportunities for new products, solutions, and services. This includes aligning with the business on focus areas, establishing methodologies for idea collection, launching projects, and reporting progress to stakeholders.