Market Research Analyst - Mission, KS

Mercury Broadband - Mission, KS

Full-time

Mission, KS

Telecommunications

About the position

The Market Research Analyst position in Mission, KS involves conducting comprehensive market research and analysis to support the wireless and fiber network performance and expansion opportunities. The role focuses on gathering and interpreting statistical data, formulating reports, and making strategic recommendations based on market trends and competitive analysis.

Responsibilities

• Provide market research, economic analysis, and competitive analysis.
• Conduct market analysis, trending analysis, and attribution modeling.
• Perform channel and ROI analysis, and market expansion studies.
• Gather and analyze statistical data using modern and traditional methods.
• Interpret data, formulate reports, and make recommendations.
• Monitor and evaluate business trends, marketing and sales KPIs, and overall business results.
• Track local competitors and recommend adjustments to products, pricing, and promotions.
• Conduct customer surveys and ongoing research.
• Perform pricing analysis to evaluate current pricing and recommend optimum price levels.
• Monitor market trends to identify opportunities or threats.
• Review campaigns and free trial conversion optimization efforts.

Requirements

• Master's degree in Computer Science, Analytics, Market Research, or related field required.
• Experience or education in data/statistical/economic analysis.
• Proficiency in GIS, R, Python, Tableau, Power BI, SQL query, and time-series models.
• Experience with data visualization, regression modeling, pivot tables, and forecasting modeling.
• Knowledge of cohort analysis, churn analysis, data mining, and qualitative modeling.

Nice-to-haves

• Bachelor's degree in Computer Science, Analytics, Market Research, or related field plus two years of experience in market research.