Mercury Broadband - Mission, KS
posted 2 months ago
The Market Research Analyst position at Mercury Broadband is a critical role responsible for providing comprehensive market research and analysis to support the Marketing, Sales, and Product teams. This position is essential for understanding market dynamics, competitive landscapes, and customer needs, which are vital for driving business growth and strategic decision-making. The analyst will engage in various analytical tasks, including market research, competitive analysis, trending analysis, attribution modeling, and channel and ROI analysis. The role requires a proactive approach to identifying market opportunities and threats, ensuring that Mercury Broadband remains competitive in the rapidly evolving telecommunications industry. In this position, the Market Research Analyst will conduct ongoing market analysis across all Mercury Broadband markets, monitoring and evaluating business trends, marketing and sales KPIs, and overall business results. The analyst will track local competitors, recommend adjustments to products, pricing, and promotions, and conduct customer surveys to gather insights. Additionally, the role involves performing pricing analysis to determine optimal price levels that drive demand and collaborating with the Marketing and Operations teams to evaluate potential wireless and fiber network expansion opportunities. The Market Research Analyst will also be responsible for interpreting data, formulating reports, and making actionable recommendations to senior management. This position requires a strong analytical mindset, the ability to interpret large datasets, and familiarity with various research tools and methodologies. The analyst will play a key role in advising the company on strategic initiatives based on data-driven insights, ultimately contributing to the overall success of Mercury Broadband's mission to provide high-speed internet access to underserved communities.