Ultimate Staffing - Bloomington, MN
posted 2 months ago
The Marketing Research Analyst will play a crucial role in shaping product marketing strategies, creating impactful content, and executing go-to-market plans. This position is designed for individuals who are passionate about product marketing and possess strong communication skills, along with a solid understanding of marketing within competitive industries. The analyst will be responsible for conducting thorough market research to provide insights on target markets and competitive positioning, which will support the development and execution of effective product marketing strategies. In addition to market strategy, the analyst will assist in planning and executing product launches. This includes creating comprehensive marketing plans, developing sales materials, and producing launch assets. The role also involves participation in trade shows and product demonstrations, which are essential for showcasing the products to potential customers and stakeholders. The Marketing Research Analyst will utilize analytics to measure marketing performance, offering insights that enhance brand awareness and engagement. This data-driven approach will be vital in assessing the effectiveness of marketing initiatives and making informed decisions to optimize future strategies. Furthermore, the analyst will maintain a deep knowledge of the product portfolio, providing support to sales teams with product inquiries and ensuring that marketing content aligns with sales strategies. Overall, this position is integral to the success of the marketing team and the broader organization, requiring a blend of analytical skills, creativity, and strategic thinking.