Market Research Analyst Senior

$80,000 - $85,000/Yr

University Of Michigan - Ann Arbor, MI

Full-time - Senior

Remote - Ann Arbor, MI

Educational Services

About the position

The Market Research Analyst Senior at the University of Michigan's Center for Academic Innovation will lead research projects that inform strategic decision-making. This role involves developing qualitative and quantitative research to support the center's portfolio and strategic programs, managing partnerships with third-party research agencies, and providing insights based on data analysis.

Responsibilities

• Lead research projects that inform strategic decision-making at the Center for Academic Innovation.
• Compile and analyze data on learners, competitors, labor markets, and other indicators of demand.
• Conduct competitive landscape and demand analyses on multiple institutions' market offerings.
• Represent global learner interests and behaviors to inform senior leadership on content selection and promotion.
• Perform valid and reliable SWOT analyses for different content and products of the center.
• Implement research programs that support both the center's goals and its external partners.
• Provide research-based insights that improve marketing and communications strategies.
• Report and present findings into applicable reports and presentations.
• Identify the best methodologies for data collection and analysis, implementing a variety of research tools.
• Monitor data collection, provide insight, and deliver analysis for all research programs.
• Independently manage research agenda and timelines, reflecting center priorities.
• Maintain the Market Research request form.
• Frame and develop goals for all primary research, applying appropriate research methodologies.
• Act as the main contact for market research within the center.
• Maintain an internal marketing research knowledge center to house all research materials and competitive benchmarking information.
• Develop and present research findings on various topics.
• Manage partnerships and project work with third-party research agencies.
• Lead the process to secure both external and internal research partners to implement the research agenda.
• Onboard and oversee market research student fellows, managing assignments and providing mentorship.

Requirements

• 5 or more years of experience in market research.
• Bachelor's degree in Statistics, Marketing, Market Research, or a related field.
• Strong analytical and critical thinking skills.
• Ability to interpret large amounts of data.
• Knowledge of statistical packages (e.g., python, R, SPSS, SAS).
• Knowledge of data collection methods (polls, focus groups, surveys).

Benefits

• Excellent benefits package including health insurance, retirement plans, and tuition reimbursement.