Market Research Analyst Senior

$80,000 - $85,000/Yr

University Of Michigan - Ann Arbor, MI

Full-time - Mid Level

Remote - Ann Arbor, MI

Educational Services

About the position

The Market Research Analyst Senior will lead research projects that inform strategic decision-making at the Center for Academic Innovation. This role involves developing qualitative and quantitative research to support the center's portfolio and strategic programs, requiring strong analytical skills and the ability to interpret large data sets.

Responsibilities

• Lead research projects that inform strategic decision-making at the Center for Academic Innovation.
• Compile and analyze data on learners, competitors, labor markets, and other indicators of demand.
• Conduct competitive landscape and demand analyses on multiple institutions' market offerings.
• Represent global learner interests and behaviors to inform senior leadership on content selection and promotion.
• Perform valid and reliable SWOT analyses for different content and products of the center.
• Implement research programs that support both the center's goals and its external partners.
• Design quantitative and qualitative research surveys.
• Provide research-based insights that improve marketing and communications strategies.
• Report and present findings in applicable reports and presentations.
• Identify the best methodologies for data collection and analysis.
• Monitor data collection, provide insight, and deliver analysis for all research programs.
• Independently manage research agenda and timelines, reflecting center priorities.
• Maintain the Market Research request form.
• Frame and develop goals for all primary research, applying appropriate research methodologies.
• Act as the main contact for market research within the center.
• Maintain an internal marketing research knowledge center.
• Develop and present research findings on topics.
• Manage partnerships and project work with third-party research agencies.
• Oversee market research student fellows by managing assignments and providing mentorship.

Requirements

• 5 or more years of experience in market research.
• Bachelor's degree in Statistics, Marketing, Market Research, or a related field.
• Ability to interpret large amounts of data.
• Knowledge of statistical packages (e.g., python, R, SPSS, SAS).
• Knowledge of data collection methods (polls, focus groups, surveys).

Benefits

• Excellent benefits package including health insurance, retirement plans, and paid time off.