Market Research Analyst

$64,834 - $81,058/Yr

Tower Federal Credit Union - Laurel, MD

Full-time - Entry Level

Laurel, MD

Credit Intermediation and Related Activities

About the position

The Market Research Analyst is responsible for conducting member research, analyzing member preferences, and performing competitive research to support marketing initiatives. This role involves gathering and interpreting market data, generating reports, and presenting findings to stakeholders to enhance member experience and profitability.

Responsibilities

• Assists in aggregating and analyzing internal and external data to make data-driven recommendations.
• Develops member segmentation models and target lists for marketing promotions and campaigns.
• Provides ad-hoc modeling and analysis, including member research and market sizing.
• Creates, manages, analyzes, and reports on member surveys and focus groups.
• Measures the effectiveness of marketing campaigns.
• Conducts research to determine the probability of a product or service's success.
• Partners with marketing and business units to determine promotional objectives.
• Analyzes and provides insights on key consumer trends and preferences.
• Performs other duties as assigned.

Requirements

• BS in marketing, mathematics/statistics or related field.
• 2-5 years of experience in marketing, market research or data analysis.
• Proven Market Research Analysis experience.
• Financial services and/or credit union experience preferred.

Nice-to-haves

• Familiarity with marketing technology and software (Hubspot, SalesForce, Adobe Marketing Cloud).
• Working knowledge of data warehousing, modelling and Power BI.

Benefits

• $1000 Signing Bonus effective 1/20/2024
• $0 out-of-pocket premium cost for Employee Only PPO
• Low premiums for all other PPO coverage levels