Mine Safety Appliances Company Limited - Cranberry Township, PA

posted 3 months ago

Full-time - Entry Level
Cranberry Township, PA
Merchant Wholesalers, Durable Goods

About the position

As a Market Research Analyst at MSA Safety, you will play a crucial role in gathering and analyzing data to support our mission of protecting people and assets worldwide. This position is designed for individuals who are passionate, motivated, and driven to make a difference in the field of market research. You will be responsible for collecting information on business conditions, market trends, competitors, and consumer behavior, which will help inform strategic decisions within the company. Your analytical skills will be put to the test as you interpret qualitative and quantitative data to uncover valuable insights that can drive marketing strategies and business growth. In this role, you will collaborate closely with the product marketing team to assess current market conditions and refine marketing strategies accordingly. You will create comprehensive reports and visual representations of data, such as dashboards and charts, to effectively communicate your findings to stakeholders. Maintaining and updating databases of relevant market data will be essential to ensure the accuracy and accessibility of information. You will also be tasked with tracking industry trends, monitoring economic conditions, and analyzing competitors' strategies to identify opportunities and threats in the market. Your responsibilities will include conducting both primary and secondary market research, utilizing various data collection methods, and presenting your research findings to senior management and other departments. This position requires a strong analytical mindset, excellent communication skills, and the ability to work independently as well as part of a team. If you are ready to contribute to a purpose-driven company that values innovation and safety, this role is for you.

Responsibilities

  • Gather information and data on our business, market conditions, competitors and consumers
  • Analyze qualitative and quantitative data to discover trends, patterns, and valuable insights
  • Interpret data to formulate actionable recommendations that support business strategies
  • Collaborate with the product marketing team to determine current business conditions and develop or refine marketing strategies
  • Create comprehensive reports and visual representations of data (dashboards, charts, reports) that effectively communicate business insights to stakeholders
  • Maintain and update databases of relevant market data and ensure accuracy and accessibility of information
  • Track and predict industry trends, market developments, user behaviors, and mega trends globally
  • Monitor economic conditions and regulatory changes that could impact the markets or regions
  • Gather and analyze competitors strategies, strengths, weaknesses, and market share
  • Identify opportunities and threats in the competitive landscape
  • Utilize various data collection methods including business data mining, market reports, surveys, and interviews
  • Conduct primary and secondary market research to gather data on market conditions, competitors, and consumer behavior
  • Present research findings and insights to senior management and other departments

Requirements

  • Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field
  • Strong analytical and quantitative skills with a demonstrated data-driven mindset
  • Ability to interpret complex data and translate it into actionable insights
  • Proficiency in statistical software (e.g., SPSS, SAS) and data visualization tools (e.g., Power BI)
  • Outstanding organization, communication, presentation and leadership through influence skills
  • Demonstrated ability to solve complex problems and execute many tasks in parallel with minimal resources
  • Demonstrated ability to work both independently and in a team environment
  • Communication skills for gathering and interpreting data and presenting the results to the company
  • Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company
  • Detail-oriented in order to complete precise data analysis
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Level One: 2 years in marketing, sales, or product development; Level Two: 5 years in marketing, sales, or product development

Nice-to-haves

  • Voice of Customer and/or Customer Research experience
  • PowerBi Dashboard development and PowerPoint Presentation creation
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