Market Research Analyst

$64,834 - $81,058/Yr

Tower Federal Credit Union - Laurel, MD

Full-time - Entry Level

Laurel, MD

Credit Intermediation and Related Activities

About the position

The Market Research Analyst is responsible for conducting member research, analyzing member preferences, and performing competitive research to enhance the member experience and improve profitability. This role involves gathering and interpreting data, generating reports, and presenting findings to stakeholders, with a focus on data-driven recommendations.

Responsibilities

• Conduct member research and analyze member preferences.
• Perform competitive research to support strategic initiatives.
• Aggregate and analyze internal and external data for recommendations.
• Develop member segmentation models for marketing campaigns.
• Provide ad-hoc modeling and analysis, including market sizing and economic analysis.
• Create, manage, and analyze member surveys and focus groups.
• Measure the effectiveness of marketing campaigns.
• Conduct research to assess product or service success probabilities.
• Collaborate with marketing and business units to determine promotional objectives.
• Analyze consumer trends and preferences.

Requirements

• Bachelor's degree in marketing, mathematics/statistics, or a related field.
• 2-5 years of experience in marketing, market research, or data analysis.
• Proven experience in Market Research Analysis.
• Financial services and/or credit union experience preferred.

Nice-to-haves

• Familiarity with marketing technology and software (Hubspot, SalesForce, Adobe Marketing Cloud).
• Working knowledge of data warehousing, modeling, and Power BI.

Benefits

• $1000 Signing Bonus effective 1/20/2024.
• $0 out-of-pocket premium cost for Employee Only PPO.
• Low premiums for all other PPO coverage levels.