Market Research Analyst

$102,200 - $140,500/Yr

Bio-Rad Laboratories - Hercules, CA

Full-time - Mid Level

Hercules, CA

1-10 employees

Computer and Electronic Product Manufacturing

About the position

The Market Research Analyst role within the Global Field Marketing Team at Bio-Rad focuses on providing insights into the market, customers, and competitors in the Americas region. This position collaborates closely with Field Marketing and Sales stakeholders, as well as peers in the Market Insights & Competitive Intelligence Team, to deliver actionable recommendations that inform strategic decision-making and support planning activities.

Responsibilities

• Plan and conduct primary and secondary market research, VOS and VOC projects for the Americas Field Marketing & Sales Teams.
• Profile Life Sciences and Clinical Diagnostic markets and competitive environments.
• Provide market and competitive insights through presentations and reports to Marketing and Sales leaders and other internal stakeholders.
• Perform thorough analysis of key industry trends, economic conditions, and competitor activities.
• Create and update comprehensive industry, competitor, and customer reports, including market share and growth projections.
• Supply market insights and competitive intelligence for the annual strategic planning process and ad-hoc projects.
• Maintain up-to-date knowledge of data sources, evaluating their credibility and utility.
• Develop and maintain relationships with key internal customers to understand their needs and challenges.
• Maintain relationships with external vendors.

Requirements

• Master's degree or equivalent in a related field; MBA preferred.
• 5+ years of experience in market insight and competitive intelligence roles in the Life Sciences and/or Diagnostics industries.
• Solid public speaking skills.
• Moderate level of field experience including higher-level customer-facing activities.

Benefits

• Competitive medical plans for employees and their families
• Free HSA funds
• Fertility offering with stipend
• Group life and disability insurance
• Paid parental leave
• 401k plus profit sharing
• Employee stock purchase program
• Upgraded mental health platform
• Extensive learning and development opportunities
• Education benefits
• Student debt relief program
• Pet insurance
• Wellness challenges and support
• Paid time off
• Employee Resource Groups (ERG's)