Market Research Analyst

$70,000 - $80,000/Yr

Elsmere Education - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Educational Services

About the position

Winner of Top Workplaces by Denver Post, Elsmere Education partners with colleges and universities to strengthen their mission through expanding their educational offerings, allowing them to serve more students by providing strategy, marketing, recruiting, program development, and retention enablement services. Headquartered in Denver, Colorado with a flexible remote work policy, we are seeking talent that fully embodies our core values of partnership, transparency, curiosity, integrity, value creation, respect, and inclusion. Join us to help us carry out our mission of unlocking the power of learning, transforming lives. We are currently seeking a strategic and analytical Market Research Analyst within our Marketing Department. The Market Research Analyst will be responsible for conducting market research and analyzing industry trends, developing market reports for EEI partner universities, and sharing findings with other EEI departments. The ideal candidate will specialize in developing market opportunity analysis, pricing analysis and competitor analysis, specifically for universities interested in launching online programs.

Responsibilities

• Conduct market research and analyze industry trends.
• Develop market reports for EEI partner universities and share findings with other departments.
• Conduct comprehensive research to identify emerging trends and opportunities in the online education market.
• Evaluate market demand for specific online programs and identify potential growth areas.
• Provide insights on competitor pricing and monitor pricing adjustments made by competitors.
• Conduct thorough analysis of competitors' online programs, including course offerings and pricing.
• Prepare detailed reports and presentations on competitive landscape and strategic recommendations.
• Collect, analyze and interpret data from various sources, including databases and market reports.
• Perform exploratory, sentiment, and statistical analyses in Excel, Power BI or other similar tools.
• Create and present actionable insights to stakeholders, including university administrators and program developers.
• Work closely with various internal and external stakeholders, including Elsmere leadership team and university leaders.
• Assist in managing external research partner relationships through frequent communication.
• Communicate findings clearly and effectively to both technical and non-technical audiences.

Requirements

• Bachelor's degree in Data Analytics, Statistics, Economics, or related field required; master's degree preferred.
• Proven experience in market research, preferably within higher education or the online education sector.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Proficiency in data analysis tools and software (e.g., Excel, Power BI, Tableau).
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects simultaneously.
• Minimum of 3 years of experience conducting start to finish custom research, including a variety of research methodologies.
• Excellent document creation skills, including graphical layouts using online, web-based tools.
• Excellent organizational skills and ability to adhere to deadlines.
• Ability to establish strong working relationships through email, phone and video calls.
• Quantitative analysis skills, using complex formulas in Excel and/or Smartsheet.

Nice-to-haves

• Experience in the online education sector.
• Familiarity with Smartsheet for project management.

Benefits

• Health insurance
• Unlimited paid time off
• Dental insurance
• 401(k)
• Vision insurance
• Casual work environment in Cherry Creek
• Opportunity to participate in building something important
• Experienced management team that enjoys the work - and loves education
• Competitive salary
• Community giving/volunteer program
• Wellness reimbursement
• Flexible Work Model