Market Research Analyst

Fusion Health - Woodbridge Township, NJ

Full-time - Mid Level

Woodbridge Township, NJ

Ambulatory Health Care Services

About the position

Fusion Health is seeking a Market Research Analyst to join its Business Development team in Woodbridge, NJ. The role focuses on conducting market research and competitive analysis within the healthcare technology sector, particularly for public sector clients. The analyst will extract actionable insights to inform strategic decisions, identify market opportunities, and support product development initiatives. This position plays a crucial role in shaping the company's product roadmap and expanding market share.

Responsibilities

• Conduct in-depth market research to identify trends, opportunities, and challenges within the healthcare IT industry.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits.
• Analyze competitor activities, product offerings, and market positioning.
• Assist the Marketing Manager in planning and executing marketing campaigns.
• Measure the effectiveness of marketing, advertising, and communications programs.
• Provide detailed market intelligence and competitor insights to sales reps and client success managers.
• Collaborate with product teams to assess market needs and trends.
• Monitor and report on relevant government legislation and public health policies.
• Produce reports, presentations, and dashboards summarizing key findings.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Healthcare Administration, or related field.
• 1+ years of experience in market research, preferably within healthcare or IT sectors.
• Strong analytical and quantitative skills with experience in data collection and statistical analysis.
• Experience working cross-functionally with product and sales teams.
• Ability to translate complex data into actionable insights.
• Exceptional organizational, communication, and project management skills.

Nice-to-haves

• Familiarity with public sector procurement processes and government healthcare policies.
• Understanding of Google AdWords or other marketing platforms.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Life insurance
• Referral program