Market Research Analyst

Ohio State University - Columbus, OH

Full-time - Mid Level

Remote - Columbus, OH

Educational Services

About the position

The Market Research Analyst role at The Ohio State University supports the Ohio State Online (OSO) by providing actionable market research and data-driven insights. This position is crucial for developing, positioning, and launching new programs, growing enrollment, and enhancing the Ohio State brand through informed consumer data. The analyst will utilize various research methodologies to answer business questions and support decision-making across marketing, recruitment, and reenrollment efforts.

Responsibilities

• Provide relevant and actionable market research and data-driven insights to support program development and enrollment growth.
• Conduct primary and secondary research to answer business questions and provide insights for university decision-making.
• Scope and design research projects, including drafting surveys and creating discussion guides.
• Analyze data from multiple sources to create actionable insights and recommendations.
• Create reports and summaries that clearly outline results, insights, and recommendations.
• Present findings and recommendations to stakeholders.

Requirements

• Bachelor's degree or equivalent experience in business, market research, marketing, or a related field.
• Minimum of 2 years of professional experience in market research, including primary and secondary research, analysis, and reporting.
• Experience with qualitative and quantitative research methods.
• Proficiency in primary research data collection, including sampling and survey design.
• Familiarity with Qualtrics or other online research platforms for data programming and reporting.
• Excellent oral and written communication skills tailored to audience needs.
• Strong problem-solving and task-management abilities.
• Collaborative with a strong customer service orientation.

Nice-to-haves

• Advanced degree in market research, data analytics, statistics, or a related field.
• Familiarity with the higher education sector and deeper knowledge of market research.

Benefits

• Flexible work options including remote work opportunities.
• Support for professional development and training.
• Access to university resources and programs.