Market Research Analyst

Promo Builder - Philadelphia, PA

Full-time

Philadelphia, PA

About the position

The Market Research Analyst will conduct surveys and analyze customer preferences and statistical data to assist clients in making informed decisions regarding product designs, pricing, and promotions. The role requires a methodical approach to data analysis, focusing on enhancing competitiveness through insights into market trends and competition.

Responsibilities

• Collect data on consumers, competitors, and marketplace, and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Analyze prices, methods of marketing, and distribution
• Follow provided routes, and identify prospective leads businesses along the road
• Contact existing vendors and find and contact new vendors
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports, and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties' research and implement best practices
• Maintain strict confidentiality of sensitive information

Requirements

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field