MARKET RESEARCH ANALYST

Carewell At Pistachio - Davis, CA

Full-time

Davis, CA

Nursing and Residential Care Facilities

About the position

The position involves gathering and analyzing marketing data to support the promotion and distribution of products and services offered by the facility. The individual will collaborate with partners and managers to evaluate marketing costs and methods, make recommendations for advertising strategies, and assess the potential for expanding services to new locations, particularly in minority communities.

Responsibilities

• Gather relevant marketing data and analyze costs and media methods for marketing products and services.
• Make recommendations to managers regarding the promotion and distribution of advertising materials.
• Collaborate with sales and marketing staff to obtain feedback from customers and residents on services rendered.
• Evaluate the feasibility of opening new facilities in various parts of the U.S. and in minority communities.
• Ensure that evaluations and recommendations are reviewed by marketing managers before implementation.

Requirements

• Basic understanding of marketing principles and management practices.
• Ability to analyze data and make informed recommendations.
• Strong communication skills for collaboration with partners, managers, and staff.