Market Research Analyst

$55,000 - $80,000/Yr

Balanced Body - Sacramento, CA

Full-time - Mid Level

Sacramento, CA

Machinery Manufacturing

About the position

Balanced Body Inc. is seeking a Market Research Analyst to join their Sales Development Team. This role involves gathering and analyzing data on consumers, competitors, and market trends globally, with the aim of providing insights that will inform market strategies and identify sales opportunities. The analyst will be responsible for creating visual presentations of their findings to communicate effectively with stakeholders.

Responsibilities

• Annually scrape global Pilates market data to identify areas of acceleration for resource allocation.
• Analyze target addressable market, current market size, CAGR, and market maturity for the top 50 countries in Pilates.
• Collaborate with Marketing, Sales, and Education teams to identify the top 10 markets and analyze market share, key competitors, and barriers to entry.
• Produce annual or quarterly global competitive landscape reports detailing major competitors, key markets, market share, price points, tradeshow opportunities, and industry changes.
• Generate annual reports on distributor markets, including current market share, TAM, and CAGR, and assist in contract negotiations with the distribution team.
• Conduct research to assess the probability of success for products or services.
• Monitor and predict sales and marketing trends.
• Develop and evaluate data collection methods, including polls, questionnaires, and surveys.
• Analyze data using statistical software.

Requirements

• Strong analytical skills to collect, organize, analyze, and interpret large datasets.
• Critical thinking skills to assess information and determine effective marketing strategies.
• Detail-oriented approach for precise data analysis.
• Proficiency in Microsoft Excel.
• Outstanding written and verbal communication skills.
• Proven problem-solving abilities.
• Knowledge of market research methodologies and techniques.
• Familiarity with qualitative and quantitative research methods.
• Exceptional organizational and time management skills.
• Demonstrated ability to multitask and thrive in an entrepreneurial team environment.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance