Market Research Analyst

$52,000 - $95,680/Yr

Zolon Tech - Cupertino, CA

Full-time - Mid Level

Cupertino, CA

Professional, Scientific, and Technical Services

About the position

The Market Research Analyst will join the Business Planning and Strategic Insights Team, focusing on conducting comprehensive market research, competitor analysis, and customer behavior studies. This role is essential for supporting strategic decision-making by providing valuable insights into market trends and customer preferences.

Responsibilities

• Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.
• Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.
• Monitor and report on key market indicators, including Apple's market share.
• Assess competitor strategies, products, and market positioning.
• Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.
• Analyze customer demographics and identify areas to grow Apple's share.
• Develop customer personas using Checkout data to enhance marketing and product development strategies.
• Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases, and webinars.
• Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.
• Provide actionable recommendations based on research findings to support business strategy development.

Requirements

• Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).
• Proven experience as a Market Research Analyst or in a similar role.
• Strong analytical and quantitative skills with proficiency in statistical analysis tools.
• Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.
• Expert in MS Excel, proficiency in using Tableau, and a basic understanding of databases.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Team player with the ability to collaborate effectively with cross-functional teams.