Market Research Analyst

Msa - The Safety Company - Cranberry Township, PA

Full-time - Entry Level

Cranberry Township, PA

About the position

The Market Research Analyst at MSA, The Safety Company is responsible for gathering and analyzing market data to support business strategies and marketing efforts. This role involves interpreting complex data, collaborating with product marketing teams, and presenting actionable insights to stakeholders. The analyst will track industry trends, monitor economic conditions, and conduct both primary and secondary market research to inform decision-making and enhance marketing strategies.

Responsibilities

• Gather information and data on business, market conditions, competitors, and consumers
• Analyze qualitative and quantitative data to discover trends, patterns, and valuable insights
• Interpret data to formulate actionable recommendations that support business strategies
• Collaborate with the product marketing team to determine current business conditions and develop or refine marketing strategies
• Create comprehensive reports and visual representations of data (dashboards, charts, reports) that effectively communicate business insights to stakeholders
• Maintain and update databases of relevant market data and ensure accuracy and accessibility of information
• Track and predict industry trends, market developments, user behaviors, and mega trends globally
• Monitor economic conditions and regulatory changes that could impact the markets or regions
• Gather and analyze competitors' strategies, strengths, weaknesses, and market share
• Identify opportunities and threats in the competitive landscape
• Utilize various data collection methods including business data mining, market reports, surveys, and interviews
• Conduct primary and secondary market research to gather data on market conditions, competitors, and consumer behavior
• Present research findings and insights to senior management and other departments

Requirements

• Strong analytical and quantitative skills with a demonstrated data-driven mindset
• Ability to interpret complex data and translate it into actionable insights
• Proficiency in statistical software (e.g., SPSS, SAS) and data visualization tools (e.g., Power BI)
• Outstanding organization, communication, presentation, and leadership through influence skills
• Demonstrated ability to solve complex problems and execute many tasks in parallel with minimal resources
• Demonstrated ability to work both independently and in a team environment
• Communication skills for gathering and interpreting data and presenting the results to the company
• Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company
• Detail-oriented in order to complete precise data analysis
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field

Nice-to-haves

• Voice of Customer and/or Customer Research experience
• PowerBi Dashboard development and PowerPoint Presentation creation