Market Research Analysts and Marketing Specialists

$41,000 - $86,000/Yr

JJ Food & Beverage - Southlake, TX

Full-time - Mid Level

Onsite - Southlake, TX

Food Services and Drinking Places

About the position

As a Market Research Analyst and Marketing Specialist at JJ Food & Beverage LLC, you will play a pivotal role in shaping the marketing strategies for our Chinese restaurant. Your primary responsibility will be to develop and implement strategic marketing plans that align with the company's objectives and respond to current market trends. This includes designing comprehensive marketing initiatives that not only enhance brand visibility but also drive customer engagement and revenue growth. You will be tasked with overseeing digital marketing campaigns across various platforms, including social media, email marketing, SEO/SEM, and website optimization. Your expertise in digital marketing will be crucial as you design and execute campaigns that resonate with our target audience. Additionally, you will develop a plan for e-commerce, leveraging app-based delivery services such as Uber Eats, DoorDash, and Grubhub to increase both online and foot traffic to the restaurant. A significant aspect of your role will involve marketing analytics, where you will analyze POS (Point Of Sale) data to identify the most popular dishes, assess profitability, and determine peak sales periods. This data-driven approach will enable you to maximize menu efficiency and optimize personnel allocation. Furthermore, you will lead the development of new restaurant concepts, guiding projects from ideation through to execution. This will require collaboration with cross-functional teams, including operations, finance, and design, to ensure successful launches and sustained growth. Your project management skills will be essential in establishing timelines, allocating resources, and monitoring progress throughout each phase of development. Conducting thorough market research and competitive analysis will also be key to staying ahead of industry trends and consumer preferences, allowing you to translate insights into actionable recommendations.

Responsibilities

• Develop strategic marketing plans aligned with company objectives and market trends for the Chinese restaurant.
• Design, execute, and oversee digital marketing campaigns across various platforms, including social media, email marketing, SEO/SEM, and website optimization.
• Develop a plan for e-commerce utilizing app-based delivery services such as Uber Eats, DoorDash, and Grubhub.
• Create both short and long-term initiatives to increase revenue, generate foot traffic, and bolster brand awareness.
• Analyze POS (Point Of Sale) data to determine the most sold dishes, profitability, and peak sales periods to maximize efficiency.
• Lead the development of new Chinese restaurant concepts from ideation to execution.
• Collaborate with cross-functional teams, including operations, finance, and design, to ensure successful launch and sustained growth of new ventures.
• Apply project management skills to establish timelines, allocate resources effectively, and monitor progress throughout each phase of development.
• Conduct thorough market research and competitive analysis to stay abreast of industry trends and consumer preferences.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably in the food and beverage industry.
• Strong understanding of digital marketing strategies and tools.
• Experience with e-commerce platforms and app-based delivery services.
• Proficiency in marketing analytics and data interpretation.
• Excellent project management skills with the ability to lead cross-functional teams.
• Strong communication and interpersonal skills.

Nice-to-haves

• Experience in the restaurant industry, particularly with Chinese cuisine.
• Familiarity with SEO/SEM best practices and tools.
• Knowledge of graphic design software for creating marketing materials.