Market Research - Data Analyst

$83,200 - $93,600/Yr

Russell Tobin - Cupertino, CA

Full-time - Entry Level

Cupertino, CA

Administrative and Support Services

About the position

The Market Research Data Analyst will conduct comprehensive market research to identify trends, market size, and growth opportunities within the technology sector. This role involves analyzing data related to market conditions, customer preferences, and competitive offerings, as well as providing actionable insights to support business strategy development.

Responsibilities

• Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.
• Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.
• Monitor and report on key market indicators, including Clients's market share.
• Assess competitor strategies, products, and market positioning.
• Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.
• Stay informed about industry best practices and emerging trends to maintain a competitive edge.
• Analyze customer demographics and identify areas to grow Clients share.
• Develop customer personas using Checkout data to enhance marketing and product development strategies.
• Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.
• Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.
• Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.
• Provide actionable recommendations based on research findings to support business strategy development.
• Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.
• Stay abreast of industry developments and emerging technologies to anticipate market shifts.

Requirements

• Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).
• Proven experience as a Market Research Analyst or in a similar role.
• Strong analytical and quantitative skills with proficiency in statistical analysis tools.
• Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.
• Expert in MS Excel, proficiency in using Tableau, and a basic understanding of databases.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Team player with the ability to collaborate effectively with cross-functional teams.