Marketing/Admissions Coordinator

Unclassified - Altoona, IA

Full-time - Entry Level

Altoona, IA

About the position

The Marketing/Admissions Coordinator at Altoona Nursing and Rehabilitation Center is a pivotal role that focuses on enhancing the facility's visibility and managing the admissions process. This position is designed for individuals who are either starting their careers in marketing and admissions or those who have prior experience in the field. The coordinator will be responsible for developing and implementing marketing strategies that promote the facility within the local community and beyond. This includes creating marketing materials such as brochures, flyers, and digital content that highlight the services and benefits offered by the facility. Building and maintaining relationships with referral sources, including hospitals, physicians, and community organizations, is essential to the role. The coordinator will also organize and participate in community events, health fairs, and promotional activities to enhance the facility's presence in the community. In addition to marketing responsibilities, the Marketing/Admissions Coordinator will manage the admissions process from the initial inquiry to the move-in stage. This involves conducting facility tours, providing information on services, and addressing any questions or concerns from potential residents and their families. The coordinator will collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation, and will work closely with clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents. Data management and reporting are also key components of this role. The coordinator will maintain accurate records of inquiries, tours, admissions, and marketing activities, and will analyze and report on the effectiveness of marketing campaigns, occupancy rates, and other key performance indicators. Regular updates and feedback will be provided to the facility's leadership team regarding marketing and admissions activities. Customer service and relationship management are critical aspects of the position. The coordinator will provide exceptional support to prospective residents and their families throughout the admissions process, addressing any issues or concerns promptly and professionally. Following up with recent admissions and referral sources to maintain relationships and gather feedback is also part of the role. Collaboration with the Regional Operations and Nursing Teams is essential to ensure alignment with facility goals and to address any operational needs. The coordinator will also support facility staff with marketing-related tasks and initiatives as needed, participating in team meetings and contributing to strategic planning and decision-making.

Responsibilities

• Develop and implement marketing strategies and campaigns to promote Altoona Nursing and Rehab within the local community and beyond.
• Create marketing materials including brochures, flyers, and digital content to highlight the facility's services and benefits.
• Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
• Organize and participate in community events, health fairs, and promotional activities to enhance the facility's visibility.
• Manage the admissions process from initial inquiry to move-in, ensuring a seamless and positive experience for prospective residents and their families.
• Conduct facility tours, provide information on services, and address any questions or concerns from potential residents.
• Collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation.
• Work with the clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents.
• Maintain accurate records of inquiries, tours, admissions, and marketing activities.
• Analyze and report on marketing campaign effectiveness, occupancy rates, and other key performance indicators.
• Provide regular updates and feedback to the facility's leadership team on marketing and admissions activities.
• Provide exceptional customer service and support to prospective residents and their families throughout the admissions process.
• Address any issues or concerns promptly and professionally to ensure a positive experience.
• Follow up with recent admissions and referral sources to maintain relationships and gather feedback.
• Work closely with the Regional Operations and Nursing Teams to ensure alignment with facility goals and to address any operational needs.
• Support facility staff with marketing-related tasks and initiatives as needed.
• Participate in team meetings and contribute to strategic planning and decision-making.

Requirements

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
• Previous experience in marketing, sales, or admissions, preferably within a healthcare or long-term care setting.
• Proven track record of developing and executing successful marketing campaigns and managing admissions processes.
• Strong interpersonal and communication skills with the ability to engage effectively with diverse audiences.
• Excellent organizational and multitasking abilities to manage multiple responsibilities and priorities.
• Proficiency in Microsoft Office Suite and experience with CRM systems or marketing software.
• Ability to analyze data, prepare reports, and make data-driven decisions.
• Familiarity with Iowa state regulations and industry standards related to nursing and rehabilitation facilities.
• Ability to obtain any required state-specific certifications or licenses.

Nice-to-haves

• Experience in healthcare marketing or admissions is a plus.
• Knowledge of digital marketing strategies and social media platforms.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance