Marketing/Admissions Director

$75,000 - $75,000/Yr

Harmony Care - Katy, TX

Full-time - Mid Level

Katy, TX

Ambulatory Health Care Services

About the position

The Admissions Director is responsible for overseeing the admissions process and driving enrollment growth for the institution. This role involves developing and implementing marketing strategies, managing the admissions team, and collaborating with various departments to enhance the admissions process and improve efficiency.

Responsibilities

• Developing and implementing effective marketing strategies to attract prospective students
• Managing the admissions team and providing guidance and support to ensure smooth operations
• Collaborating with various departments to streamline the admissions process and improve overall efficiency
• Conducting market research to identify target demographics and develop targeted recruitment initiatives
• Utilizing print advertising, digital marketing, and social media platforms to promote the institution and increase brand visibility
• Analyzing data and metrics to evaluate the effectiveness of marketing campaigns and make data-driven decisions
• Collaborating with the marketing team to create engaging content and materials for recruitment purposes
• Building relationships with high schools, community organizations, and other stakeholders to enhance recruitment efforts
• Ensuring compliance with all relevant regulations and guidelines pertaining to admissions processes

Requirements

• Strong knowledge of print advertising strategies and techniques
• Proficiency in using Adobe Creative Suite or similar design software for creating marketing materials
• Proven experience in sales, preferably in an educational or admissions setting
• Familiarity with marketing automation tools for lead generation and nurturing
• Understanding of performance marketing principles and ability to optimize campaigns for maximum results
• Knowledge of advertising sales processes and ability to negotiate partnerships with external vendors
• Familiarity with e-commerce platforms and strategies for driving online enrollment
• Proficiency in SEO techniques to improve organic search rankings
• Experience in social media marketing and ability to leverage various platforms for recruitment purposes

Benefits

• Dental insurance
• Health insurance
• Paid time off